CIM Introductory Certificate in Marketing

Understand the function of marketing and its role in an organisation. Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix. Understand more about customers and managing customer relationships. Be able to communicate to both internal and external customers using a variety of different means. Suitable for: Those undertaking junior marketing, secretarial or administrative roles. People on the periphery of marketing. Event management assistants. Personal assistants. Non-marketers with some marketing involvement. Customer service assistants/ call centre employees. Modern apprenticeship equivalents