CIM Introductory Certificate in Marketing

CIM Introductory Certificate in Marketing
This qualification is designed for those who would like to get a taster for the area of marketing and be exposed to some of the fundamental concepts of the marketing mix and developing customer relationships. Potential applicants may be in sales, business development roles or in any business area that needs understanding of the importance of marketing. to discuss further and check that this is the correct course for you.

What does the course involve?
This course involves taught based classes and workshops to carry out practical tasks with tutor support. The course is taken in taught classes by experienced tutors in the area of marketing and management. To achieve the certificate you need to become a member of the CIM and to pass both mandatory units.
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What will I study?
Unit 1: What is Marketing? The importance of Marketing. To consider the role of marketing. Role of marketing as a service provider. Basic understanding of the internal and external marketing environment. Marketing mix.

Unit 2: Understanding Customer Relationships Understanding customers to support long term loyalty. Developing internal and external relationships - networking, collaboration and cooperation. Tactical communciation and customer service support. Know and understand their customers.

What are the entry requirements for CIM Introductory Certificate in Marketing?

• Previous experience or skills are essential

How is the course assessed?

• Coursework
• On-line test

Frequently Asked Questions
How will I be assessed?
There are two forms of assessment which consist of a course work assignment and an online assessment test.

Do I need to be working in marketing?
No. Some commercial experience is desirable but you do not not need to be currently working in a sales/marketing environment.

What could this coure lead to?
The next step would be the CIM Professional Certifcate in Marketing.

Is there wide recognition of this qualification?
The CIM is the lead awarding body for marketing and widely recognised in the sales and marketing industry.

Are there other costs/requirements for this course?
Yes. You need to be a member of CIM and there are costs for each assessment.

This information is believed to be correct. Cirencester College continually updates and reviews its provision to ensure that it meets the needs of the community. Therefore the right to amend, change or delete learning programmes, accreditation routes or terms and conditions relating to entitlement to study is reserved at all times. We aim to provide open access to a comprehensive range of high quality education and training for the whole community over the age of 16 regardless of race, class, belief, language, gender, sexual orientation, disability, previous educational attainment or particular circumstances.