CIM Level 4 Certificate in Professional Marketing - PGCert

Nottingham Trent University

Master

In Nottingham

Price on request

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Description

  • Type

    Master

  • Location

    Nottingham

  • Duration

    1 Year

Marketing has changed over the past decade and new practices are coming out even faster than before. To keep ahead of the competition and also develop your careers within marketing The Chartered Institute of Marketing (CIM) have developed a range of courses for each skill level to help develop you and your career.
Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Facilities

Location

Start date

Nottingham (Nottinghamshire)
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Start date

On request

About this course

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
This course is aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of marketing. It is ideal for those working in support roles i.e. marketing assistants or whose current job encompasses elements of marketing.
Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Honours degree; or
CIM Level 3 Introductory Certificate in Marketing; or
NVQ Marketing Level 3; or
NVQ Level 4 in any subject.
Applicants with non-standard entry qualifications will be considered on an individual basis.

You will gain a CIM Level 4 Certificate in Professional Marketing - a highly sought out qualification by employers - upon completion of the course.
To develop your skills further you can apply to do the CIM Level 6 Diploma in Marketing which is also offered at Nottingham Business School.
NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.

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Subjects

  • Marketing
  • Communications
  • Marketing Communications
  • Planning
  • Marketing Concept
  • Analysis and insight
  • Marketing Mix
  • Integrated Communications
  • Internal Marketing
  • Marketing Strategy

Course programme

Core Modules

Marketing

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The marketing concept
  • Understand the role and function of marketing (10%).
  • Understand what influences customer behaviour (15%).
Unit 2: Analysis and insight
  • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
  • Identify options for gathering relevant marketing information (15%).
Unit 3: Marketing mix
  • Know the elements of the marketing mix (30%).
  • Apply and adapt the marketing mix to satisfy customer needs (15%).
Integrated Communications

This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Internal marketing
  • Know how to build cross-functional relationships (15%)
  • Understand how to harness resources to deliver effective marketing solutions (10%)
Unit 2: Value proposition
  • Create effective communications to deliver value to customers (15%)
  • Understand product and brand management (20%)
Unit 3: Marketing communications
  • Understand the components of the marketing communications mix (20%)
  • Develop integrated marketing communications (20%)

See related categories

  • Marketing Strategy Postgraduate Degrees
  • Marketing Communications Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees
  • Distance learning Strategic Marketing Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees in Nottinghamshire
  • Postgraduate Degrees in Nottinghamshire
  • Strategic Marketing Postgraduate Degrees in Nottingham
  • Postgraduate Degrees in Nottingham
  • Nottingham Trent University Postgraduate Degrees

CIM Level 4 Certificate in Professional Marketing - PGCert

Price on request

The best Strategic Marketing courses

See all

See all