Part time CIM Professional Diploma in Marketing

CIM Professional Diploma in Marketing

Awarded by:
Chartered Institute of Marketing (CIM)

Course code:

F139

Course Level:
Level 6

Location:
High Melton

Attendance:
Part-time

Hours p/w:
3 - 7 Hours

Days/Times:
Wednesday - 1:00pm - 8:00pm or 5:00pm - 8:00pm

Duration:

30 Weeks over one year

Start Date(s):

9th September 2009

Cost:

F139/01 (30 weeks)

Full cost - £1,395.00

Reduced Fee A - £222.12

Reduced Fee B - £244.12

CIM studying membership and assessment fees are not included in the College fees or reduced fees and are payable direct to the CIM on enrolment.

Course Description

Please note - this is the new Level 6 Professional Diploma in Marketing Qualification from the CIM. The previous Level 5 qualification has been replaced by this new syllabus and content.if you have any questions.

This qualification is aimed at those who are working in marketing management roles, usually within the marketing function, but it could be that they have other management roles where marketing is only part of what they do.

All candidates studying with us are provided with a copy of each of the core textbooks, refreshments and catering over the residential workshops, with accommodation if required, electronic resource access available 24/7 and tutor support and feedback on request.

The qualification provides a practical insight into the principles and application of marketing at an operational/management level. The typical profiles of people who might take this qualification include...

• 
  Operational Marketers
  
• 
  Departmental Managers
  
• 
  Functional Managers
  
• 
  Product/Brand Managers
  
• 
  Account Managers
  
• 
  Agency Managers
  
• 
  Marketing Executives
  
• 
  Business Development Managers
  

Aims and Objectives

The New Syllabus Professional Diploma is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective through

Course Description

The course consists of four subjects and has a pre-defined assessment methodology set by the CIM...

Unit 1: Marketing Planning Process

• Work based assignment involving the preparation of a marketing plan

Unit 2: Delivering Customer Value Through Marketing

• Three hour unseen examinatiuon based on a pre-seen case study

Unit 3: Managing Marketing

• Work-based assignment

Unit 4: Project Management in Marketing

• Work-based project requiring an in-depth study of a specific and focused area of business activity

The course can be studied from September to June or January to December. It is part-time running one afternoon and evening per week. Students may also study for the qualification over two years attending one afternoon or one evening per week. Students are expected to do additional research in preparation for class seminars - the CIM specify that at least 6 hours per week are spent completing self-guided study.

Tutors will recommend relevant marketing journals, websites and other resources in addition to core texts.

Benefits

• Gain the marketing skills you need at an operational level to maximise on opportunities for your company
• Achieve an internationally recognised qualification and become an Associate Member (ACIM)
• Understand how to write, implement and evaluate an effective marketing plan to meet your targets.

Entry Requirements

• CIM Professional Certificate in Marketing (Level 4)
• Any Business or Marketing Bachelors or Masters Degree (or equivalent) where a minimum of one third of the credits come from Marketing (i.e. 120 credits in Bachelors degrees or 60 credits with Masters degrees) OR
• Experience in a marketing management role that has provided potential students with knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in Marketing and is sufficient to pass the Entry Test to Level 6

The course tutor is available to discuss your specific needs and match these to the appropriate course. Initially this may be by telephone but before enrolment the tutor will normally interview all candidates in person. Interviews are held throughout the year to accommodate students wishing to commence their studies in either September or January.

Progression Routes

You may progress to the CIM Professional Postgraduate Diploma in Marketing (Level 7) or you may be eligible to study other professional qualifications such as Management or HR at a similar academic level (Level 5).

Contribution to Career Development
Candidates attaining this qualification will benefit from a marketing qualification that will enable then to perform the following tasks within the organisation…

• Planning
• Decision making
• Prioritising
• Information Management
• Environmental Monitoring
• Evaluation
• Communications
• Creative Thinking
• Balancing needs and interests of all stakeholders

Successful students can also gain direct entry onto the Postgraduate Diploma in Marketing.

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