Content Management System and Marketing

A content management system (CMS) is used to manage the content on a website.
A CMS, typically, has two elements: content management application (CMA) and content delivery application (CDA).
CMA elements allow the writer or content manager, who may not know the hyper text markup language (HTML), to create, manage, modify, add or remove content from a website, without any need of a webmaster.
The CDA, on its part, compiles the information and updates it on the website.
CMS systems may vary.
But most of them include web-based publishing, editing and formatting, managing, indexing, searching, revision, and retrieval mechanisms.