What do the Michelin Guide, soap operas, and recipes for cooking with Campbell's soup all have in common? They all started as content marketing. Each one was considered a better way to attract customers to a brand than just spending more on advertising. But they had the disadvantage of requiring huge sums to distribute to their respective audiences. And that's the good news for you--the Internet has now reduced distribution costs to nearly zero, so content marketing is within reach of even the most budget-challenged companies. All you need to do is to understand how to identify your audience, learn their content needs, and meet them. Which is actually what this course on content marketing will do for you. Learn how to reach your audience with quality content that won't break the bank.
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Start date
Online
Start date
Different dates availableEnrolment now open
About this course
Learn common content marketing mistakes
Understand how to grow an audience and relationship building strategies
Pick up strategies to create highly valuable content and quick ways to get more leads
Learn how to use landing pages, A/B testing, and email option strategies to get real results
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This centre's achievements
2021
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 4 years
Subjects
Media
Quality Training
Advertising
Advertising and Marketing
Marketing
Quality
Networks
Course programme
Unit 1 - Welcome to Content Marketing, By Mike Moran
9 lectures02:55Welcome to Content Marketing, By Mike MoranWhat's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.Traditional Media Usage Is On The WaneUnit 1 - ExploreUnit 1 - Explore Continued...People Are Paying Less Attention To AdvertisingThe Shift From Push To Pull MarketingUnit 1 - Explore 2Unit 1 - Reflection
Unit 1 - Welcome to Content Marketing, By Mike Moran
9 lectures02:55Welcome to Content Marketing, By Mike MoranWhat's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.Traditional Media Usage Is On The WaneUnit 1 - ExploreUnit 1 - Explore Continued...People Are Paying Less Attention To AdvertisingThe Shift From Push To Pull MarketingUnit 1 - Explore 2Unit 1 - ReflectionWelcome to Content Marketing, By Mike MoranWelcome to Content Marketing, By Mike MoranWelcome to Content Marketing, By Mike MoranWelcome to Content Marketing, By Mike MoranWhat's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.What's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.What's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.What's Wrong With Advertising?To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.To most people, advertising is marketing. But we marketers know that advertising is only part of what we do. Nevertheless, advertising is not popular among our customers—they think it wastes their time. What’s different today is that advertising is not as popular a marketing technique as it once was among marketers.Traditional Media Usage Is On The WaneTraditional Media Usage Is On The WaneTraditional Media Usage Is On The WaneTraditional Media Usage Is On The WaneUnit 1 - ExploreUnit 1 - ExploreUnit 1 - ExploreUnit 1 - ExploreUnit 1 - Explore Continued...Unit 1 - Explore Continued...Unit 1 - Explore Continued...Unit 1 - Explore Continued...People Are Paying Less Attention To AdvertisingPeople Are Paying Less Attention To AdvertisingPeople Are Paying Less Attention To AdvertisingPeople Are Paying Less Attention To AdvertisingThe Shift From Push To Pull MarketingThe Shift From Push To Pull MarketingThe Shift From Push To Pull MarketingThe Shift From Push To Pull MarketingUnit 1 - Explore 2Unit 1 - Explore 2Unit 1 - Explore 2Unit 1 - Explore 2Unit 1 - ReflectionUnit 1 - ReflectionUnit 1 - ReflectionUnit 1 - Reflection
Unit 2 - What Exactly is Content Marketing?
5 lectures02:08What Exactly is Content Marketing?How Do Search Engines Determine Quality?Unit 2 - ExploreHow Do Social Networks Determine Quality?Unit 2 - Reflection
Unit 2 - What Exactly is Content Marketing?
5 lectures02:08What Exactly is Content Marketing?How Do Search Engines Determine Quality?Unit 2 - ExploreHow Do Social Networks Determine Quality?Unit 2 - ReflectionWhat Exactly is Content Marketing?What Exactly is Content Marketing?What Exactly is Content Marketing?What Exactly is Content Marketing?How Do Search Engines Determine Quality?How Do Search Engines Determine Quality?How Do Search Engines Determine Quality?How Do Search Engines Determine Quality?Unit 2 - ExploreUnit 2 - ExploreUnit 2 - ExploreUnit 2 - ExploreHow Do Social Networks Determine Quality?How Do Social Networks Determine Quality?How Do Social Networks Determine Quality?How Do Social Networks Determine Quality?Unit 2 - ReflectionUnit 2 - ReflectionUnit 2 - ReflectionUnit 2 - Reflection
Unit 3 - How Does Content Marketing Work?
9 lectures02:26How Does Content Marketing Work?Your Content Marketing Needs To Be RealUnit 3 - ExploreUnit 3 - Explore Continued…Your Content Marketing Needs To Be RelevantUnit 3 - Explore 2Unit 3 - Explore Continued 2…Your Content Marketing Needs To Be ResponsiveUnit 3 - Reflection
Unit 3 - How Does Content Marketing Work?
Researching Your Audience With Search Keyword AnalysisResearching Your Audience With Search Keyword AnalysisUnit 5 - ReflectionUnit 5 - ReflectionUnit 5 - ReflectionUnit 5 - Reflection
Unit 6 - Develop Your Content
8 lectures02:49Develop Your ContentFinding Your DifferentiationUnit 6 - ExploreUnit 6 - Explore Continued…Repurposing Existing ContentUnit 6 - Explore 2Coaxing Others To Provide Your ContentUnit 6 - Reflection
Unit 6 - Develop Your Content
8 lectures02:49Develop Your ContentFinding Your DifferentiationUnit 6 - ExploreUnit 6 - Explore Continued…Repurposing Existing ContentUnit 6 - Explore 2Coaxing Others To Provide Your ContentUnit 6 - ReflectionDevelop Your ContentDevelop Your ContentDevelop Your ContentDevelop Your ContentFinding Your DifferentiationFinding Your DifferentiationFinding Your DifferentiationFinding Your DifferentiationUnit 6 - Explore...
Additional information
A basic knowledge of online marketing concepts
Basic Understanding of Business
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