Contour Fashion (Communication) BA (Hons)

Bachelor's degree

In Leicester

£ 7,909.67 VAT inc.

*Indicative price

Original amount in EUR:

9,250 €

Description

  • Type

    Bachelor's degree

  • Location

    Leicester

  • Duration

    3 Years

Contour Fashion was established at DMU in 1947 and has unparalleled links with the UK and global intimate apparel industry – and this related programme is the only communication course in the UK aimed directly at that industry. It prepares you for career opportunities in marketing, promotion, trend prediction, product development and entrepreneurship.

Facilities

Location

Start date

Leicester (Leicestershire)
See map
The Gateway, LE1 9BH

Start date

Different dates availableEnrolment now closed

About this course

The course is designed to meet the changing requirements of this global fashion business and you will develop skills in concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication, social media applications and marketing. Our curriculum is informed by industry which ensures that your learning is in-keeping with the latest sector developments, for instance you will explore the recent growth in comfort-inspired, fashion-driven work attire following the global shift to remote working. There are also many opportunities to work with national and international companies on live projects, work placements, competitions and awards.

You will be taught by highly experienced professionals who have worked with well-known brands within the industry and by visiting lecturers from the wider fashion and intimates industry.

Graduates completing this course are expected to pursue roles in trend prediction, business and enterprise, social media and communication. The topics and skills taught on this course can help you to become a highly sought-after graduate, acclaimed for the same technical expertise and design excellence that our Contour Fashion graduates are.

Typical entry requirements

A good portfolio and normally:

Art and Design Foundation or
112 points from at least 2 A ‘levels and including grade C in Art and Design or
BTEC Extended Diploma DMM in an Art and Design related subject or
International Baccalaureate: 26+ Points including Art and Design

Be at the cutting-edge of developments in the sector and learn the skills needed to innovate and thrive in this fast-evolving industry.

Core modules such as Visual Communication, Trends and Product Development, and Fashion Marketing and Entrepreneurship are shared with our Contour Fashion and Fashion Buying courses, enabling you to work collaboratively, explore ideas and be part of a dynamic community of fashion-focused students.

Work on live projects with industry experts to gain valuable professional, research, communication and business skills. Recent briefs have been set by Gymshark, British brand Coco de Mer, ASOS and Lycra.

Gain real-world work experience through an optional placement year. Past students have worked with companies including Agent Provocateur, H&M and Tommy Hilfiger.

Benefit from a valuable international experience as part of your studies with our DMU Global programme. Previous trips have taken students overseas to visit trade fairs such as Interfilière and Salon International de la Lingerie.

The award-winning  Vijay Patel Building, home to all of our art and design students, provides both the space and the facilities to foster creative thinking.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Media
  • Social Media
  • Industry
  • Project
  • Global
  • International
  • Fashion Marketing
  • Product Development
  • Visual Communication
  • Entrepreneurship
  • Design
  • Marketing
  • Communication Training

Course programme

Course modules

First year
  • Visual Communication
  • Trends and Product Development
  • Introduction to Fashion Business
  • Contour Fashion Promotion
  • Design Cultures
Second year
  • Visual Communication
  • Trends and Product Development
  • Fashion Marketing
  • Contour Fashion Entrepreneurship
  • Design Cultures
Third year
  • Professional Practice and Portfolio
  • Advanced Fashion Marketing
  • Final Research Project
Teaching and assessments

Structure

The course team are highly experienced intimate apparel professionals and have worked with well known brands within the industry. The course is further enhanced with guest lectures by industry professionals.Throughout the course you will be required to make visual and verbal presentations of you own concepts, ideas and strategies at the end of the modules.

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

IIIA

The course was developed in light of changes required within the UK and global Intimate apparel industries. The development of this programme was supported by key members of the industry through the International Institute of Intimate Apparel (IIIA).

Comments from industry include:

‘An excellent concept, the industry is changing, so is the market place and we need to be led by the youth element. Technology drives our industry, why not the wider applications for this opportunity. Youth today are far more digitally enhanced and see potential where we haven’t even dreamt of it’

‘The communication option is vital in a commercial world and the skills taught will be transferrable both in and out of the industry, thereby making graduates more employable’

Additional information

UCAS course code: W23C

Contour Fashion (Communication) BA (Hons)

£ 7,909.67 VAT inc.

*Indicative price

Original amount in EUR:

9,250 €