Copywriting for Beginners Part 2 of 3: Headlines & Openers

Headlines 10 lectures 47:15 Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas. But all creativity and all originality springs from somewhere, and that somewhere is usually an existing idea in your mind. So here are some ways to get you thinking creatively about your headlines. Headline Writing Tips 4, 5, 6 Your headline is one of the most important parts of your copy. So here are three ideas on how to write effective headlines. Headline Writing Tips 7, 8, 9 Writing headlines is tough, isn't it? I have spent hours in front of my computer, in agony, trying to write one, decent headline that my client would like. Sometimes I needed some creative inspiration to get my brain going. Here are three of them. Boost Email Open Rates with a Colon in Your Subject Line One of the most effective ways to boost your email marketing open rates is to improve your subject line. The more relevant your subject line is to your customers, the more likely they are to open your email. Since you have a limited amount of real estate in a subject line (around 40 characters), the easiest way to boost the relevance of your subject line is to put your keywords or hot buttons at the front of your subject line, followed by an explanatory phrase, with a colon in the middle. This tactic works just as well with print and online headlines as well. Write Good Negative Headlines The most powerful headline I ever read and acted upon was a negative headline. It changed my life. Yet most books on copywriting tell you to cast your headlines, overlines and subheads in the positive. But sometimes being negative is positively good for business. Or, to say it another way, negative headlines in your copy are not always bad. Learn why. Think Like a Search Engine to Write Better Headlines Your primary goal at the beginning of your copy is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page. Google Text Ad Headline Writing Do's and Dont's Writing headlines is one of the hardest jobs in copywriting. And writing headlines for Google text ads is one of the hardest. Let's look at some do's and don’ts for writing Google text ads. We'll start with the do's. How to Write a Google Text Ad Headline When you write a Google text ad, it appears in search results surrounded by competing ads, all targeting your potential buyer with the same product or service. If you want your ad to stand out from all the others, remember this simple rule—give your buyers what they are searching for. You do this with their keywords, and your benefit. Headlines. 10 lectures 47:15 Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas. But all creativity and all originality springs from somewhere, and that somewhere is usually an existing idea in your mind. So here are some ways to get you thinking creatively about your headlines. Headline Writing Tips 4, 5, 6 Your headline is one of the most important parts of your copy. So here are three ideas on how to write effective headlines. Headline Writing Tips 7, 8, 9 Writing headlines is tough, isn't it? I have spent hours in front of my computer, in agony, trying to write one, decent headline that my client would like. Sometimes I needed some creative inspiration to get my brain going. Here are three of them. Boost Email Open Rates with a Colon in Your Subject Line One of the most effective ways to boost your email marketing open rates is to improve your subject line. The more relevant your subject line is to your customers, the more likely they are to open your email. Since you have a limited amount of real estate in a subject line (around 40 characters), the easiest way to boost the relevance of your subject line is to put your keywords or hot buttons at the front of your subject line, followed by an explanatory phrase, with a colon in the middle. This tactic works just as well with print and online headlines as well. Write Good Negative Headlines The most powerful headline I ever read and acted upon was a negative headline. It changed my life. Yet most books on copywriting tell you to cast your headlines, overlines and subheads in the positive. But sometimes being negative is positively good for business. Or, to say it another way, negative headlines in your copy are not always bad. Learn why. Think Like a Search Engine to Write Better Headlines Your primary goal at the beginning of your copy is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page. Google Text Ad Headline Writing Do's and Dont's Writing headlines is one of the hardest jobs in copywriting. And writing headlines for Google text ads is one of the hardest. Let's look at some do's and don’ts for writing Google text ads. We'll start with the do's. How to Write a Google Text Ad Headline When you write a Google text ad, it appears in search results surrounded by competing ads, all targeting your potential buyer with the same product or service. If you want your ad to stand out from all the others, remember this simple rule—give your buyers what they are searching for. You do this with their keywords, and your benefit. Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. Your Headline Must do Only Two Things Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. Every headline you write has to interrupt someone and get them to pay attention to you. And then it has to persuade them to keep reading. The whole point of a headline is to stop people long enough that they read the rest of your copy. It's not enough just to hook people. You have to intrigue them, tease them or compel them to keep on reading. The easiest way to do this is to write your headline in two parts. Let me show you how it's done. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. How to Brainstorm Headline Ideas Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. Writing headlines is one of the hardest things to do as a copywriter. That's because the headline is so important. You can have a terrific product, and you can have terrific copy describing that product, but unless you have a terrific headline, no one is going to read your copy and learn about your product. If you read the headlines of the most famous ads of all time, you'll discover that none of them followed a formula. But what they all did was find a unique feature of the product, or a unique insight into the potential buyer, and they put that into their headline in a unique, often clever way. So how do you do that? By free associating. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas. But all creativity and all originality springs from somewhere, and that somewhere is usually an existing idea in your mind. So here are some ways to get you thinking creatively about your headlines. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas. But all creativity and all originality springs from somewhere, and that somewhere is usually an existing idea in your mind. So here are some ways to get you thinking creatively about your headlines. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas. But all creativity and all originality springs from somewhere, and that somewhere is usually an existing idea in your mind. So here are some ways to get you thinking creatively about your headlines. Headline Writing Tips 1, 2, 3 I am not a believer in formulas when it comes to writing headlines. I believe being creative and original works better than following rules or formulas pen rates is to improve your subject line. The more relevant your subject line is to your customers,...