Copywriting Blunders: Do You Make these 10 Common Mistakes?

10 Copywriting Blunders to Avoid 10 lectures 47:51 Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics. Blunder 6: Features only There are two ways to describe the same product. You can simply list the features, and hope that your potential buyers understand what those features mean, and understand the benefits of those features. Or, you can list your features, explain those features, and then describe the benefits that the buyer gets from those features. Buyers don’t care about features. They only care about what features do for them. Blunder 7: Navel gazing Always make your copy about the buyer, not your product, not your firm, not your brand. Aim your messages at the prospect and say everything from the prospect’s point of view. Don’t begin your copy with “we” when you can begin with “you.” Blunder 8: Claims without proof You have to back every claim with proof because, without proof, your potential customers won’t believe your claims. Blunder 9: No offer The quickest way to make your copy irresistible is to include an offer. One of the reasons that so many advertisements and product pages don’t convert prospects into buyers is that those pages do not have an offer. Blunder 10: No call to action One of the biggest blunders you can make in your copy is to not ask for the order. Simply put, if you don’t ask for the order, you won’t get the order. With a few rare exceptions, every piece of copy you write must have a call to action. 10 Copywriting Blunders to Avoid. 10 lectures 47:51 Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics. Blunder 6: Features only There are two ways to describe the same product. You can simply list the features, and hope that your potential buyers understand what those features mean, and understand the benefits of those features. Or, you can list your features, explain those features, and then describe the benefits that the buyer gets from those features. Buyers don’t care about features. They only care about what features do for them. Blunder 7: Navel gazing Always make your copy about the buyer, not your product, not your firm, not your brand. Aim your messages at the prospect and say everything from the prospect’s point of view. Don’t begin your copy with “we” when you can begin with “you.” Blunder 8: Claims without proof You have to back every claim with proof because, without proof, your potential customers won’t believe your claims. Blunder 9: No offer The quickest way to make your copy irresistible is to include an offer. One of the reasons that so many advertisements and product pages don’t convert prospects into buyers is that those pages do not have an offer. Blunder 10: No call to action One of the biggest blunders you can make in your copy is to not ask for the order. Simply put, if you don’t ask for the order, you won’t get the order. With a few rare exceptions, every piece of copy you write must have a call to action. Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 1: Slow getting to the point One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 2: No single-minded proposition Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 3: No logical flow The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. The designer’s job is to make your copy work visually. But your job is to make the copy flow logically. When you make your copy easy to follow, something else follows easily: sales. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 4: Redundancies Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics. Blunder 5: Generalities If there is one rule you need to learn early on as a copywriter, it is this: specifics sell, generalities don’t. If you want your copy to sell, don’t make the mistake of writing in generalities. Write with specifics p Blunder 7: Navel gazing Always make your copy...