Copywriting Classroom Course

Course review:

Are your adverts receiving the right response rate? Do you get a lot of business from your direct mail shots? Are you happy with your brochures? Don't want to pay someone else to write them? If the answer to any of these questions is no, we can help.

Our copywriting course is ideal for your in-house marketing staff or if you run your own business. On our day long course, you'll learn the basics of writing effective adverts, leaflets, brochures, and sales letters. We guarantee that your new skills will improve the effectiveness of your marketing!

Who is the Copywriting Course for? Anyone who writes marketing copy in your company. Copy could be adverts, newsletters, brochures, leaflets, flyers, or letters. The course is also an excellent alternative to outsourcing your marketing copy. If you can do it yourself, you could save a lot of money!

The course covers key areas of copywriting in a fun and interactive way. You'll get involved in writing copy on the day - we could even work on one of your current projects.

On the course, you will:

• understand the copywriter's craft and the key elements of effective copywriting;
• understand your customer;
• identifying benefits and features;
• demonstrate how to structure your text;
• discover how to match your style to your message;
• discover how to play with words;
• write powerful headlines that catch your readers' attention;
• write effective sales letters;
• write effective brochure copy;
• understand how to write for the web; and
• write effective Search Engine Optimisation (SEO) copy.