The Secrets of Low Cost Advertising
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The tutors Joe, Darren, and Sean have years of experience in TV presenting. It was so fantastic and enjoyable course. They provide positive encouragement and feedback to everyone is so positive way.
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Short course
In Birmingham, Bristol, Edinburgh and 4 other venues
Description
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Type
Short course
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Level
Intermediate
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Location
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Duration
Flexible
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Start date
May
other dates
This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.
Facilities
Location
Start date
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About this course
The ability to design and produce effective advertising on a small budget
The ability to be objective when looking at adverts
Understand why top companies design the adverts they do
Understand the importance of headlines
Analyse all types of promotion through the study of semiotics
Discuss and develop individual/company advertising and promotional ideas
Reviews
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The tutors Joe, Darren, and Sean have years of experience in TV presenting. It was so fantastic and enjoyable course. They provide positive encouragement and feedback to everyone is so positive way.
← | →
Course rating
Recommended
Centre rating
Johanna Ward Course Attedndee
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Advertising Strategy
- Packaging
- Advertising
- Music
- Packaging Development
- Cost Advertising
- Low Cost Advertising
- Secrets of Low Cost Advertising
- Secrets of Low Cost
- Secrets of Low
Course programme
09:30 - 09:45 Coffee & Course Objectives
09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)
10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)
10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)
11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)
12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)
13:00 - 14:00 Lunch
14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)
15:00 - 16:30 Reading Of Assignments
16:30 - 16:45 Summary & Action Plans Agreed
The Secrets of Low Cost Advertising