Core Skills in Strategic Business Excellence for Service Leaders

Enabling service leaders to drive exceptional levels of success in clinical services

Quite naturally, clinical & service leaders tend to focus on clinical quality, evolution and innovation. However, an increasingly competitive market place demands attention to all components of clinical business excellence if services are to survive, evolve and thrive. This two-day programme comprehensively covers strategic service leadership, enabling leaders to balance priorities effectively, whilst fostering a total team approach to creating service success. It’s practical, hard hitting and designed to enable clinical teams to excel. This course forms part of Clinical Business Excellence - a Medicology Centre of Excellence.

Content

• What is Strategic Business Excellence (SBE)
• Understanding the modern NHS context, drivers and evolution
• Broad scanning – ensuring you are ahead of the agenda
• Opportunities and threats arising in the modern marketplace
• Predicting market openings
• Essential financial knowledge to enable SBE
• How money flows around the system
• 6 core components of clinical business excellence
  • 1. Clinical Effectiveness
  • 2. Financial Effectiveness
  • 3. Attraction Effectiveness
  • 4. People Effectiveness
  • 5. Patient Experience
  • 6. Strategic Effectiveness
• Where services fail
• The strategic planning process
• What constitutes a robust strategic plan?
• Conducting a SWOT analysis
• Stakeholder analysis and insight
• Considering other specialties as stakeholders in a master plan
• Converting market insight into strategic direction
• Considering ‘positioning’ of clinical services
• Use of appropriate data in SBE
• Encouraging a SBE mindset throughout your team
• Resolving clinical versus business conflicts of interest
• Developing a compelling strategic vision
• Converting strategic vision to operational direction
• Bringing SBE into the business planning process
• Getting the Trust on board – the role of senior managers
• Letting go of the past – learning to soar in the modern environment

Course type and teaching methods

The course is a thought-provoking mixture of lectures, practical case studies, discussions exercises and examples. It has a very practical focus and although designed to underpin key principles with sound academic understanding, the primary purpose is one of enabling service leaders to practically lead services from a strategic perspective.