Corporate Communication

The first semester includes Corporate Communication, Strategic Management of Organisations from a Communicative Perspective and Scientific Methods.

The second semester includes Corporate Communication in Change and Crisis Situations, Stakeholder Relations and Social Media Communication, Innovation and Management.

Corporate Communication

The purpose of this course is to provide you with insights into strategic corporate communication from an external, internal and integrated perspective, focusing on the coordination of such communication in private and public sector organisations. Topics include corporate branding, identity and image.

Strategic Management of Organisations from a Communicative Perspective

The aim of this course is to provide you with insights into classical and critical approaches to strategic management in a communicative perspective. Focus is on developing, implementing and evaluating any corporate strategy with particular reference to managing communication processes.

Scientific Methods

The purpose of this course is to provide you with theoretical insights as well as practical skills in terms of applying valid, scientific methods to corporate communication research based on scientific traditions and methodological choices.

Corporate Communication in Change and Crisis Situations

The purpose with the course is to provide you with the qualifications and skills needed to design and implement strategic communication activities related to managing relationships between organisation, management and employees during organisational change. Based on theoretical insights, you develop an understanding of how to contribute to the development of change communication strategies and activities in collaboration with management members. In addition, the course qualify you to work strategically, in theory and practice, with issues and issues management, crisis management and crisis communication. Topics include issues and crises typologies, central stakeholders in issues and crisis situations as well as strategies for planning and managing issues and crisis through communication.

Stakeholder Relations

The purpose of this course is to provide you with insights into stakeholder management and stakeholder mapping, in order to develop competencies in adapting corporate communication to the various needs and expectations of different stakeholders with the aim of establishing strategic stakeholder relations. Topics include stakeholder models, issues management and stakeholder dialogue.

The third semester includes electives combined with the possibility of a project-based internship. Thus, you are provided with the opportunity to specialise theoretically as well as practically within a specific area or field of corporate communication.

Project-Based Internship within Corporate Communication

The purpose of the project-based internship is to provide you with the qualifications required to associate practical challenges and problems experienced in connection with an educational stay of your choice with theories, concepts, models and methods within corporate communication. The project-based internship focuses and builds on the theories and methods dealt with during the first and second semester of the programme. The profile will provide you with the qualifications required to reflect on and discuss the implications of the theories in terms of practical experience and the implications of the practical experience in terms of the theories.

In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.