Create a Powerful Positioning Strategy

StudyPlex

Short course

Online

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£ 10 VAT inc.

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this course provides a six-step framework for honing your positioning.

You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company.

Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

You will learn:

What cues can I take from my product or service offering to inform my positioning?
What other elements of my business plan and strategy are affected by positioning?
How do companies I know position themselves?
What role does competition play in positioning?
How can I identify which elements of the business to emphasize for positioning?
How can I find out what matters to customers about my offering?"

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

Our customer support team will contact you within 48hrs.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Course programme

"Introduction Positioning is about Your Customer’s Point of View Positioning For Success Ben and Jerry’s Case Study Keys to Success The Positioning Framework The Positioning Framework Overview Step 1 – Create Meaningful Attributes – Part 1 Step 1 – Create Meaningful Attributes – Part 2 Step 1 – Create Meaningful Attributes – Part 3 Viking Cruises – Case Study Step 2 – Custom Attributes Evaluate / Rank Attributes Evaluating Positioning Rankings Positioning of Your Attributes Your Positioning Statement Common Mistakes"

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Create a Powerful Positioning Strategy

£ 10 VAT inc.

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