Creating an Effective Blog

Duration: 10 Hours

What is the course about?

A well written blog can be a powerful tool for raising your profile or that of an organisation and its products or services. Successful bloggers sidestep traditional press and broadcast media to take their messages directly to key audiences. This course aims to provide you with the necessary skills to do that.

Course Overview

- What is Blogging?

- Business Uses for Blogs (inc. case studies)

- Marketing your Blog (online and blog specific methods)

- Marketing your Blog (focusing on Search Engine Optimisation)

- Monitoring the Blogs and the Blogosphere

- Blogging Platforms and Software

- Starting a Blog

- Writing your Blog and keeping momentum

- RSS Feeds and how to Market with them

- Using Wordpress

What will I get out of it?

- You will have your own blog

- Understand the key principles of effective blogging

- Be able to use simple techniques to transform the readability of your blogs

- Receive practical advice on how to moderate reader comments

- Have the relevant blogging tools to help you produce well crafted professional blogs.

What level is the course and do I need any particular skills?

This is anyone who is interested in creating a successful blog.

How will I be taught, and will there be any work outside the class?

The course structure consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.

Are there any other costs?

No extra costs but you should bring a notebook, and memory stick.

What feedback will I get?

You will receive regular feedback from your tutor throughout the course, as and when appropriate.