Creative and Cultural Industries: Design Marketing BA(Hons) single honours

This degree develops design marketing skills and judgement. You will gain project management knowledge and experience to deliver digital and printed marketing communications for an organisation or client.

Year 1 is common to all our creative and cultural industries courses. It examines the management and strategy of creative enterprises, and the history and development of art and design practice. You will also explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals.

Years 2 and 3 study the principles and skills of design and marketing communications in depth. You will focus on user experience, especially the digital journeys of customers. You will also learn design and prototyping software for website and app development. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.

You can choose to take part in a summer internship at the end of Year 2, to gain valuable experience and increase your employability.

Year 3's research project will be a dissertation, business or marketing plan, or consultancy project for a company. You will research, collect and analyse data, structuring your project with help from supervisors.