Creative Industries (Management) (MSc)

Programme overview The cultural industries are a range of activities that focus on the social and economic potential of creativity. This programme will give you an advanced, in-depth understanding of how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. The UK has the largest creative sector in Europe and government and business increasingly recognise its critical importance in generating jobs, wealth and public engagement. This increasing prevalence makes it critical to understand the particularities and principles that are key to managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design. This programme is ideal if you want to develop a focused, practical understanding of the creative industries and the management principles, challenges and practices that you will encounter in this sector. We will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles. This programme is uniquely shared across our School of Business, Economics and Informatics and our School of Arts, sharing expertise, knowledge, ideas and research across 2 renowned centres of academic excellence. You can choose option modules in business, management, marketing and the knowledge economy, as well as option modules in arts...