Cultural competence

Each of us belongs to multiple cultures - national, individual and corporate - that give us messages about what is normal, appropriate, and expected. When others do not meet our expectations, it is often a cue that our cultural expectations are different. What is common to one group may seem strange, counter-intuitive, or wrong to another.

In a world where globalization is becoming the normal way of business, cultural differences prove a problem for staff communications and motivation. Work motivation, religious influences and drivers and managing different behaviors in compliance and delivery highlight the need for cross-cultural awareness.

This course is designed for everyone who needs to work across different countries and cultures, particularly those in organisations with a multinational workforce and global clients.


This course helps learners to :

• Define the concept of culture
• Identify the different ways in which people communicate in specific target cultures
• Build relationships, increasing knowledge and skills for communicating more effectively (verbal and non verbal) across cultures
• Explore the differing profiles of colleagues and their own style of communications
• Examine some of the key aspects of differences in cultural perspectives
• Develop strategies for working in global teams and managing across cultures
• Give constructive feedback and managing lack of feedback.

Throughout this highly interactive course there are opportunities to practice and test the skills you are learning.

• What is culture?
• How does it affect the way in which people work?
• What drives their motivation and perceptions?
• How does this manifest itself in your workplace?
• The communication impacts of cultural beliefs
• Verbal and non-verbal patterns of communication,
• The differing expectations and high and low context cultures
• Social styles - learners'' assess their preferred ways of communicating and the potential impacts
• Cultural stereotyping, different behaviors and attitudes
• Managing across cultures, dealing with misunderstanding and feedback

Want this course tailored to meet your exact needs?
Contact us for a bespoke detailed course outline