Customer Experience Management

The Chartered Institute of Marketing

Training

In London

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

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Subjects

  • Customer
  • Customer Experience
  • Tool
  • Business
  • Transformation
  • Business Transformation
  • Frameworks
  • Empathy
  • Brand
  • Creating
  • Measuring
  • Customer journey

Course programme

Learning outcomes
  • Understand the role of the customer experience professional
  • Customer Experience (CX) – a tool for business transformation
  • Customer experience frameworks
  • Customer and employee personas
  • The importance of empathy
  • Brand proposition and the customer
  • Creating and measuring a customer journey
  • Customer journey management and improvement
  • Digital customer experience
  • Creating a customer centric culture

See related categories

Customer Experience Management

£ 1,160 + VAT

The best Business Management courses

See all

See all