Design for Business

Learn how to succeed as creative person in a commercial world. Find out how good design and good management lead to business success on this innovative short course.

Taught through a series of lectures, workshops you will develop the core skills of creative and critical thinking. By anaylsing case-studies you'll learn about the context for entrepreneurship and innovation and have the chance to prototype and present your ideas.

At the end of the course you will be equipped with the tools and knowledge to understand the links between creativity, commerce and design. This course is ideal for you if you are just starting out in a creative career, running a design business or choosing a degree for further study.

Topics Covered

• Empathy and employers
• What do all successful start-up businesses do?
• The relationship between branding and advertising
• Co-design - the future is about you
• Human centred design
• Why is sustainability so important for business
• What does 'innovation' really mean?
• Artificial Intelligence and the future of work
• Can design help make the world a better place?
• Good design = Good business

Outcomes

By the end of this course you should be able to:

• Understand the links between creativity and business and apply these to your own experience.
• Apply the basic principles of the design process in a business context - from ideation to prototyping ideas, through to brainstorming and mind-mapping your own ideas
• Communicate your creative business ideas in a clear and engaging way
• Work out how you can thrive as a creative in a commercial world - and make your next move with confidence

Who Should Attend

This course is ideal for people from a range of backgrounds - both creative and commercial. You may have completed a creative degree and are looking to understand the relationship between your work and making money, or you may be in the process of setting up a creative business working with designers.

Level

Beginner / Intermediate. You do not need a lot of business experience but you should have some experience of how the creative industries work.

Follow Up Courses

This course is perfect for you if you are thinking about postgraduate study at LCC. We would recommend it as a great introduction to MA Design Management and Cultures and MA Service Experience Design and Innovation.

Customised Training

We also offer bespoke design management courses for groups, individuals and businesses. To find out more, visit our Customised Training page.