Design fundamentals

Overview
This course has especially been designed for professionals who recently had a career change or have been asked to design in-house promotional material such as leaflets, reports, visuals and newsletters. Delegates do not need to have any previous design experience or design degree. At the end of the course you will have produced a series of designs samples that can be used for future references. Please feel free to bring in your own samples.

Prerequisites
Working knowledge of Photoshop, delegates should have attended our Illustrator or InDesign Introduction course.

Course Content Concept / Idea

• How to start
• Methods for generating ideas from the scratch
• Working with creative techniques
• Understanding the message; sender - recipient
• the power of scribbles

Images

• Content and meaning
• Sourcing images
• Image selection
• Defining size and proportion
• Colour and effects
• Working with illustrations and black and white images

Colour

• Meaning and purpose of colour in graphic design
• Understanding and applying Colour Theory
• Colour and Corporate Identities
• Colours on different media

Typography

• Overview of fonts in graphic design
• Understanding different fonts and their purposes
• Font combinations and how to how to find the right font for your design
• Creating impressive headings
• Text effects

Format

• Understanding standard and non-standard formats
• Working with different media and materials
• White space vs. non-whites

Layout

• Understanding and creating design grids
• Working with rows and columns
• Layout for different purposes
• Preparing for different bindings

Graphic design terminology Lots of useful literature tips Questions and answers