Design a logo for your business in four evenings

What makes a logo work and what doesn’t? This course will look at the purpose of a logo exploring the fundamental properties of a successful logo design. It will cover concepts such as corporate identity with reference to real-life case studies. Students will gain an overview of the logo design process in a professional environment. They will explore the various techniques designers use to create identity: spacing, colour, shape, and letterform. They will learn ways to add impact and personality to their logo designs, addressing key issues such as legibility, simplicity and typography. Students will have the possibility to tackle a professional logo design project. The project will offer a range of challenges allowing students to build their personal style within the constraints of a realistic brief.
What previous students liked most about their course:

“Demonstrations. Practical tasks and exercises.”
“I learnt new techniques and processes.”
“ I have created a logo. I still need to paly around with it but it looks good.” AF