Developing and managing your brand

The importance of branding
The branding process
Brand Identity
Brand positioning
Brand guidelines
Working with a designer
Brand voice
Identifying Marketing channels
Integrated branding
Evaluating Brand performance
Keeping you brand growing.

Presentations, discussions, hand-on exercises. No. Brand identity, business skills for creative businesses, an introduction to Project management, developing a successful business plan, business plan: financial planning and forecast,online marketing: a detailed introduction, introduction to strategy. General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00. See the course guide for term dates and further details