Developing A Positive Media Presence

This programme is designed to ensure that you develop the in-house capability to deal with the positive and negative sides of the media in a professional, productive manner.

Participants will learn how to:

• Understand how the media chooses stories.
• Avoid a 'Ratner' comment that ruins credibility and your business.
• Produce a professional press release and media pack.
• Develop a media relations plan that maximises positive coverage.
• Become an 'expert commentator' on regional radio and TV.
• Minimise the impact of negative media coverage.
• Handle difficult questions and retain a positive slant.
• Build positive relationships with the media.
• Get the best value from your external PR agency.
• Anticipate media commentary requirements.

Duration: 2 days + follow-up telephone coaching.

Discounts: Available for groups over 10 people.

Each training programme is designed to be highly practical, understandable and instantly applicable. Each technique and its potential uses are explained in clear detail, and you'll learn how you can successfully apply them to just about any problem or challenge you will ever encounter.