Digital design (web design) foundation degree level 5

2. Course description This course specialises in web design, marketing and promotions, with particular emphasis on designing for new media and across multiple platforms.  It will provide a theoretical and practical introduction to online development, including the principles of designing for the internet.  This pathway provides a systematic grounding in the use of XHTML and CSS, hand-coding and preparing images for the web, moving image for the web, dynamic content and the application of web design across a range of professional and commercial contexts.  You will gain practical experience of developing for the internet, in-project negotiation, development, and the final design and publishing of an online application.  An understanding of graphic design, branding, moving image and animation can be used in many areas such as the internet, mobile phones and ambient media. This will all be underpinned by an understanding of key advertising strategies and core business knowledge.  You will be encouraged to experiment and be creative. The first semesters lay the groundwork for the innovative exploration of ideas.  Following semesters offer you the chance to gain professional experience through involvement with client briefs and professional work. The course will culminate in the proposition and execution of your own design brief which will be displayed in an end of year show.  Modules include: • graphic design and illustration • animation and games design • web design and delivery • interactive digital design applications • visual culture • sound and moving image • professional practice • critical review • studio practice • final major project proposal and research • final major project resolution