DIGITAL MARKETING

2414 Group

Training

Online

£ 350 VAT inc.

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Description

  • Type

    Training

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    1 Day

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Digital Marketing is certainly essential to every business in today’s world and what better way to learn it than to go on one of our digital marketing courses. With companies constantly attempting to be number 1 on Google, Yahoo and Bing amongst other search engines it’s most noteworthy that our digital marketing courses are, as a result, amongst our top selling courses.

We have a mixture of options available, first of all is an overview of Digital Marketing and then right the way through to Google Analytics, Adwords, PPC, Search Engine Optimisation and other areas. Whether you are a beginner or have a little experience, our trainers are very good at giving you case studies, use cases and simple and practical steps to start implementing digital marketing into your business.

Choosing the right digital marketing courses is essential as there is so much to learn, our students always achieve a high pass rate and, as a result, 2414 receive outstanding feedback.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Digital marketing is slightly different to traditional marketing, however, it does take a lot of the core principles and build on targeting internet driven traffic. Our digital marketing courses cover everything from the basics right the way through to advanced techniques, so whether you are a traditional marketeer or new to the subject, we have a variety of digital marketing courses for you. There are a vast amount of technologies and software platforms that aid digital marketing and make it easier for users to understand the results, the return on investment and analyse the content. The use of Digital Marketing could then give a specific organisation a competitive edge over business opponents, researching competitors and be incredibly valuable for the success of the company. Our digital marketing courses have been incredibly popular and include a mixture of theoretical sessions, examples, case studies, practical steps and tutorials to ensure trainees can use these tools in their current job role.

Anyone who currently works in marketing, looking to move into Digital Marketing or wanting to advance their career by understanding certain areas in more depth.
Digital Marketing Executive, Digital Marketing Manager, Head of Marketing, Marketing Strategist

Digital Marketing Professional – DMP
Search Engine Optimisation (SEO) Professional – SEOP
Social Media Professional – SOMP
Google Analytics Professional – GAP
Google Adwords Professional – GADP
Facebook Ads Professional by Blueprint Trainer – FAP

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Subjects

  • Email
  • Marketing
  • Digital Marketing
  • Social Media
  • Media
  • Marketing Strategy
  • Marketing Tools
  • LinkedIn
  • Twitter
  • Facebook

Course programme

DIGITAL MARKETING PROFESSIONAL
  • Introduction to Digital Marketing
  • The impact of Digital Marketing and effective strategies
  • Marketing and regulations such as GDPR and PECR
  • Campaigns via your website and social media; LinkedIN, Facebook, Twitter etc
  • Capitalising on ROI (Return on Investment on Campaign strategies)
  • Multi-channel marketing routes and marketing campaign management
  • Customer experience and user experience
  • Website overviews; HTML5 vs WordPress and E-commerce sites
  • Sitemaps and google console
  • Mobile marketing and analytics
  • Mobile methods vs apps and targeting customers
  • Attracting and retaining customers via mobile
  • Conversion rates, tracking, analytics and reporting
  • Search engine optimisation
  • Keywords and search terms
  • Developing a content plan
  • Successful content strategies
  • Social Media Platforms; LinkedIN, Facebook, Twitter, Instagram, YouTube, Snapchat and others
  • The power of hashtags and search terms
  • Blogging platforms such as Google+ and Blogger
  • Communities, blogs and gaining attraction from documentation
  • Email marketing and platforms e.g. Mailchimp and Constant Contact
  • Managing email permissions and PECR
  • E-Newsletters and Surveys via SurveyMonkey
  • Examples of email content, HTML5 filters and sending targeted emails
  • Tracking and utilising effective email campaigns
  • PPC – Pence per click and paid for advertising
  • Managing your social media platforms e.g Buffer and Hoodsuite
  • Understanding concept through to live marketing campaigns
  • Video advertising, creating content and using Promo, Adobe and YouTube for content
SOCIAL MEDIA PROFESSIONAL
  • Understanding social media sites
  • Using social media for your business
  • Targeting your customer market via Facebook, Twitter, Instagram, LinkedIN and other sites
  • Risks and Disadvantages of social media
  • The importance of blogging and linking blogs to the site
  • LinkedIN – An in-depth view of the site and how to utilise
  • Facebook – An in-depth view of the site and how to utilise
  • Twitter – An in-depth view of the site and how to utilise
  • Instagram – An in-depth view of the site and how to utilise
  • Snapchat – An in-depth view of the site and how to utilise
  • Google+ – An in-depth view of the site and how to utilise
  • Blogger – An in-depth view of the site and how to utilise
  • Working with Buffer and Hoodsuite to schedule social media posts
GOOGLE ADS PROFESSIONAL
  • An overview on campaigns and dashboards
  • How to configure and set up a campaign
  • Keywords and Negative keywords
  • Budgets and achieving outcomes with daily spend
  • Conversion rates
  • Ad types; call only, email and page conversions
  • Ads and Extensions
  • Audiences and Demographics
  • Creating bids and setting budgets
SEARCH ENGINE OPTIMISATION (SEO) PROFESSIONAL
  • Search Engine Optimisation overview and structure
  • How search engines see content, websites and relevance
  • The relationship between search engines Google, Yahoo, Bing
  • Using the correct keywords and frequency
  • Utilising Google Search Console
  • Ranking your own website against the search engines
  • Crawling and rendering your website
  • External site links and the importance of relevant media
  • Site visits and the importance of ranking
  • Business listings and third parties
GOOGLE ANALYTICS PROFESSIONAL
  • An overview and introduction to Google Analytics Tools, Reports and Data
  • Implementing and Configuring Analytics
  • Paid Search, Organic Search, PPC, CPC, and SEO
  • Pageviews, Time on Page and Page Tags
  • Google Analytics Tools and Resources
  • Exporting, Emailing, and Scheduling Reports and Dashboards
  • Online and Offline Campaigns
  • Visitors Flow, Landing Pages and Converting Traffic
  • Goal Funnels, Content Reports and Metrics
  • Traffic Sources and generating custom reports and advanced sources
  • Table Filters
  • Channels
  • Defining Goals
  • Sorting Problems with Traffic Sources
  • Using Tools to Export
  • Ecommerce Reporting
  • Social Media Traffic
  • Internal Site Search
FACEBOOK ADS PROFESSIONAL BY BLUEPRINT CERTIFIED TRAINERS
  • An overview on setting up and running Facebook ads and campaigns
  • Using the dashboard
  • Configuring and setting up your campaigns
  • Keywords and Negative keywords
  • Acquiring your audience
  • Setting categories

See related categories

DIGITAL MARKETING

£ 350 VAT inc.

The best Marketing Operations courses

See all

See all