Digital Marketing by GBSB Global Business School Barcelona
Bachelor's degree
In Barcelona (Spain)
*Indicative price
Original amount in EUR:
10,750 €
Description
-
Type
Bachelor's degree
-
Location
Barcelona (Spain)
The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (hereinafter – Business Bachelor with Digital Marketing in Barcelona)
is designed to provide GBSB Global students a comprehensive education, focused on advanced digital marketing skills and practices used today.
Study on campus in Barcelona exploring critical thinking and specialized theory, amongst many other concepts with the Business Bachelor with Digital Marketing in Barcelona.
The program provides a solid foundation of business skills that are rooted in digital marketing. Learning-by-doing is reflected in modules such as SEO strategy, website optimization,
digital advertising, product development and market analysis.
During this innovative BA program students are invited to concentrate on specific fields of their key interest while gaining a comprehensive business education with a digital focus.
Explore the latest trends in digital innovation, reinforce theoretical knowledge through practical approach, learn to think with an agile mind, all while easily adapting to the new remote reality facing the world today.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Business Marketing
- Digital Marketing
- Marketing Strategy
- Business to Business Marketing
- Business School
Course programme
- Global Business Environment (7 ECTS)
- Business Communication (6 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS)
YEAR 2
- Strategic Management of Enterprise and Digital Innovation (13 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behaviour (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS)
- Three units corresponding to a chosen specialization area
YEAR 3
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation (15 ECTS)
Digital Marketing by GBSB Global Business School Barcelona
*Indicative price
Original amount in EUR:
10,750 €