DIGITAL MARKETING (INR 12000)
Training
Online
*Indicative price
Original amount in INR:
₹ 12,000
Description
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Type
Training
-
Level
Intermediate
-
Methodology
Online
-
Duration
1 Month
-
Start date
Different dates available
-
Online campus
Yes
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Delivery of study materials
Yes
-
Support service
Yes
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Virtual classes
Yes
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing. This involves the use of channels and methods that enable an organization to analyze marketing campaigns to understand marketing strategies in this real-time scenario. Search Media Optimization (SEO) Social Media Marketing (SMM) is a great help for Online Marketing, Brand Awareness & Digital Marketing.
Digital Marketing, the new way to market, promote and advertise the product and brand in the whole World through the Internet. Therefore nowadays Online marketing is on a trend, every business is coming online so that they can earn lots of profit and get a good number of orders through an online platform. Online Marketing strategies-
• Search Media Optimization (SEO)
• Social Media Marketing (SMM)
• Search Media Optimization (SEM)
• Email Marketing
• Mobile Marketing
• Analytics
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Marketing Strategy
- Email Marketing
- Digital Marketing
- SEO
- Social Media
- Media
- Media Marketing
- Mobile Marketing
Course programme
Topics
Introduction to Digital marketing
- Digital Marketing Concepts
- Search Engines Basics
- How Search Engine Works
- Page Rank
- Website Architecture
- Competitors Analysis
- Domain, Hosting
- Target Segmentation
- Site Analysis
- Title- URL-Canonical-Headings
- Meta Tags
- Optimize SEO Content
- Canonical Implementation
- Keyword Research
- Keyword Density
- Image Optimization
- Creating Sitemaps
- Creating Robots File
- Search Engine Submission
- Link Building
- White Hat - Black Hat- Grey Hat
- Case Studies - Tools
- How SEM works
- Google AdWords
- Keywords Research
- Traffic Estimator Tool
- Campaign Setup
- Types of Campaigns
- Search -Display -PLA -Video Ads
- Binding Strategy
- CPC, CPM, CTA, CPA
- Ad Groups Setup
- Conversion Tracking
- Bemarketing
- Bing Ads
- Budget, Billing, Reporting Techniques
- Generating Reports
- Google AdWords Certification
- Introduction of Social Media
- Role and Impact of Social Marketing
- Lead Generation with SMM
- Facebook Fan Page Creation
- Facebook for Business
- Page Insights
- Promoting Pages
- Facebook Image Dimensions
- Organic Likes
- Marketing Strategy for Facebook
- Creating Ads
- Targeting Audience
- Budget Optimization
- CPC, CPM
- Creating Groups - Website Integration
- Introduction
- Tweets
- Following
- Followers
- Protected Tweets
- Types Of Tweets
- Connecting Audience
- Promoted Tweets
- Promoted Accounts
- Using # Tags
- Promoting Business
- Marketing Strategy
- Introduction
- LinkedIn for Business
- Company Profiles
- LinkedIn Pulse
- Recommendations
- Creating Community
- LinkedIn Ads
- Lead Generation
- Marketing Strategy
- Introduction
- Creating a channel
- Uploading videos
- Editing Videos
- Adding Links
- Monetization
- Advertising
- InStream Ads
- TrueView Ads
- Insights
- Marketing Strategy
- Introduction
- Creating a blog
- Setting
- Themes
- Postings
- Editing
- Blogging Sites
- Blogger.com
- Stumble Upon
- Tumblr
- Delicious
- AdSense Integration
- Google+ Google Maps Listing
- Types of Email Marketing
- Email Template Design
- Collecting Emails
- Email Marketing Software
- Creating Campaign
- Mass Mailing
- Reports and Tracking
- Mobile Marketing
- Mobile Ads Creation
- Data
- Google Analytics Tool
- Importance of Analytics
- Creating Account
- Adding website
- Site Monitoring
- Tracking code Insertion
- Key Metrics
- Real-Time - Audience
- Website Audit Tools
- E-Commerce
- Integrating Adwords - Adsense
- Generating reports
- What is Online Branding
- Social Media Trend
- Wordpress
- Starting own business?
- Marketing Plans
- Social Marketing tools
- Landing Pages
- Lead Generation
- Remarketing
DIGITAL MARKETING (INR 12000)
*Indicative price
Original amount in INR:
₹ 12,000