DIGITAL MARKETING (INR 12000)

Training

Online

£ 115.21 VAT inc.

*Indicative price

Original amount in INR:

₹ 12,000

Description

  • Type

    Training

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    1 Month

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing. This involves the use of channels and methods that enable an organization to analyze marketing campaigns to understand marketing strategies in this real-time scenario. Search Media Optimization (SEO) Social Media Marketing (SMM) is a great help for Online Marketing, Brand Awareness & Digital Marketing.
Digital Marketing, the new way to market, promote and advertise the product and brand in the whole World through the Internet. Therefore nowadays Online marketing is on a trend, every business is coming online so that they can earn lots of profit and get a good number of orders through an online platform. Online Marketing strategies-
• Search Media Optimization (SEO)
• Social Media Marketing (SMM)
• Search Media Optimization (SEM)
• Email Marketing
• Mobile Marketing
• Analytics

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Email
  • Marketing
  • Marketing Strategy
  • Email Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Media
  • Media Marketing
  • Mobile Marketing

Course programme

COURSE DETAILS & CURRICULUM

Topics

Introduction to Digital marketing
  • Digital Marketing Concepts
  • Search Engines Basics
  • How Search Engine Works
  • Page Rank
  • Website Architecture
  • Competitors Analysis
  • Domain, Hosting
  • Target Segmentation
On-page SEO & Offpage SEO
  • Site Analysis
  • Title- URL-Canonical-Headings
  • Meta Tags
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Image Optimization
  • Creating Sitemaps
  • Creating Robots File
  • Search Engine Submission
  • Link Building
  • White Hat - Black Hat- Grey Hat
  • Case Studies - Tools
Introduction to Search Engine Marketing
  • How SEM works
  • Google AdWords
  • Keywords Research
  • Traffic Estimator Tool
  • Campaign Setup
  • Types of Campaigns
  • Search -Display -PLA -Video Ads
  • Binding Strategy
  • CPC, CPM, CTA, CPA
  • Ad Groups Setup
  • Conversion Tracking
  • Bemarketing
  • Bing Ads
  • Budget, Billing, Reporting Techniques
  • Generating Reports
  • Google AdWords Certification
  • Introduction of Social Media
  • Role and Impact of Social Marketing
  • Lead Generation with SMM
FACEBOOK
  • Facebook Fan Page Creation
  • Facebook for Business
  • Page Insights
  • Promoting Pages
  • Facebook Image Dimensions
  • Organic Likes
  • Marketing Strategy for Facebook
  • Creating Ads
  • Targeting Audience
  • Budget Optimization
  • CPC, CPM
  • Creating Groups - Website Integration
TWITTER
  • Introduction
  • Tweets
  • Following
  • Followers
  • Protected Tweets
  • Types Of Tweets
  • Connecting Audience
  • Promoted Tweets
  • Promoted Accounts
  • Using # Tags
  • Promoting Business
  • Marketing Strategy
LINKEDIN
  • Introduction
  • LinkedIn for Business
  • Company Profiles
  • LinkedIn Pulse
  • Recommendations
  • Creating Community
  • LinkedIn Ads
  • Lead Generation
  • Marketing Strategy
YOUTUBE
  • Introduction
  • Creating a channel
  • Uploading videos
  • Editing Videos
  • Adding Links
  • Monetization
  • Advertising
  • InStream Ads
  • TrueView Ads
  • Insights
  • Marketing Strategy
BLOGS
  • Introduction
  • Creating a blog
  • Setting
  • Themes
  • Postings
  • Editing
  • Blogging Sites
  • Blogger.com
  • Stumble Upon
  • Tumblr
  • Pinterest
  • Delicious
  • AdSense Integration
  • Google+ Google Maps Listing
  • Types of Email Marketing
  • Email Template Design
  • Collecting Emails
  • Email Marketing Software
  • Creating Campaign
  • Mass Mailing
  • Reports and Tracking
  • Mobile Marketing
  • Mobile Ads Creation
  • Data
  • Google Analytics Tool
  • Importance of Analytics
  • Creating Account
  • Adding website
  • Site Monitoring
  • Tracking code Insertion
  • Key Metrics
  • Real-Time - Audience
  • Website Audit Tools
  • E-Commerce
  • Integrating Adwords - Adsense
  • Generating reports
  • What is Online Branding
  • Social Media Trend
  • Wordpress
  • Starting own business?
  • Marketing Plans
  • Social Marketing tools
  • Landing Pages
  • Lead Generation
  • Remarketing

DIGITAL MARKETING (INR 12000)

£ 115.21 VAT inc.

*Indicative price

Original amount in INR:

₹ 12,000