Digital Marketing Made Simple

Course

In New York City (USA), London, Amman (Jordan) and 22 other venues

£ 3001-4000

Description

  • Duration

    5 Days

  • Start date

    Different dates available

"Digital marketing is a collective name for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. As digital platforms are increasingly incorporated into marketing plans and everyday life. Business needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition.
by using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information to drive traffic, conversion, engagement and referrals. Hence this course!"

Facilities

Location

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Amman (Jordan)
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Amsterdam (Netherlands)
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Athens (Greece)
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Barcelona (Spain)
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Brussels (Belgium)
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Budapest (Hungary)
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Copenhagen (Denmark)
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Dubai (United Arab Emirates)
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Frankfurt am Main (Germany)
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Kuala Lumpur (Malaysia)
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Lisbon (Portugal)
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London
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198-206 Acton Ln, NW10 7NH

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London
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Madrid (Spain)
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Miami (USA)
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Milano (Italy)
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Mumbai (India)
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München (Germany)
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New York City (USA)
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Paris (France)
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Prague (Czech Republic)
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Singapore (Singapore)
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Stockholm (Sweden)
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Vienna (Austria)
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Zürich (Switzerland)
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İstanbul (Turkey)
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See all (26)

About this course

People who want a to have a complete  view of how digital marketing, Managers, consultants, senior managers and anyone in business who wants to better understanding of the digital marketing mix fit together for maximum ROI.

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Internet
  • Marketing
  • Email Marketing
  • Digital Marketing
  • Advertising
  • Social Media
  • Media
  • Digital
  • Mailing
  • Programmatic

Course programme

Day 1 Introduction What is Digital Marketing? Facts and figures Key players in the industry Marketing campaigns how they tie in The history of internet and digital marketing How technology is changing business and marketing What challenges are marketers facing? How has digital has impacted on marketing? Developing an effective value proposition How digital has impacted on customer behaviour and buying habits Day 2 Developing a digital strategy An introduction to digital strategy development Implementing and developing a strategy What are the key barriers companies face? Marketing campaigns strategy overview An introduction to integration and multichannel marketing communication An introduction to mobile devices Impact of mobile on consumer behaviour Mobile marketing opportunities Day 3 An introduction to social media Why is social media different? Introduction to the key social media channels Social purpose Which social media networks do you need to be using for your type of business? Should you be advertising on social media websites like Facebook Twitter LinkedIn or Instagram? How do you build up your followers on each network? How much time do you really need to invest to make this work? Day 4 An introduction to content marketing What is content marketing? Why is content important? Explore the different types of content What makes successful content? Introduction to online video Hub hero and hygiene content Developing a content strategy and plan Measuring success An introduction to email marketing The new ‘direct marketing’ Building a mailing list Day 5 An introduction to digital display What is digital display Display is about more than clicks Display formats Video advertising Programmatic or Real Time Bidding (RTB) What is affiliate marketing Why and how do you use it Data and legal for digital marketers Where does data come from? Why is data valuable Web analytics tracking and measurement. Real time reporting and analysis Questions and Answers

Digital Marketing Made Simple

£ 3001-4000