Digital Marketing MSc
Master
In Huddersfield
Description
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Type
Master
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Location
Huddersfield
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Duration
1 Year
With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
• We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.
• Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.
Facilities
Location
Start date
Start date
About this course
The focus of this course is the development of the applied digital marketing leaders of tomorrow.
This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.
An Honours degree (2:2 or above) in any subject or equivalent professional qualification
Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis
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Subjects
- New Venture
- Venture
- Marketing
- Marketing Strategy
- Digital Marketing
- Project
- Marketing Management
- Digital marketing strategy
- Consumer Engagement
- Managing Big Data
Course programme
Core modules
- Strategic Marketing Management
- Digital Marketing Strategy
- Contemporary Consumer Engagement
- Managing Big Data
- The Global Professional
- Supply Chain Planning and Control
- The Circular Economy and Responsible Resource Management
- Productivity Improvement
- Management Science Modelling
- Investment and Portfolio Management
- International Finance
- The Curious Mindset
- Leading Managing and Developing People
- Reward Management
- Humanitarian Challenges
- Ageing Societies
- Society, Culture and Philosophy
You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).
Final Project/Research Route
- Research Methods
- Individual Research Project
- Consultancy Skills
- Group Consultancy Project
- Launch a venture
- New Venture Creation
Additional information
Digital Marketing MSc