International Strategic Marketing MSc
Master
In Bradford
Description
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Type
Master
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Location
Bradford
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Duration
1 Year
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Start date
Different dates available
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
Facilities
Location
Start date
Start date
About this course
You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.
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Subjects
- Operations Management
- Business Environment
- Problem Solving
- Marketing
- Consumer Behaviour
- Market Research
- International
- International Business
- Communication
- Webmarketing
Course programme
The modules for this course can be found in the latest programme specification.
The programme will give you a strong understanding of core principles and the specialist skills needed for careers in a wide variety of organizations. Throughout the programme there is strong emphasis on the practical application of specialist knowledge and skills, with opportunities for students to practice their analytical and problem solving abilities through the use of case study and marketing simulations.
Postgraduate Certificate
Students will be eligible to exit with the award of Postgraduate Certificate if they have successfully completed 60 credits and achieved the award learning outcomes:
- Marketing Planning & Strategy (10 credits) core
- International Business Environment (10 credits) core
- Marketing Communications (10 credits) core
- Consumer Behaviour (10 credits) core
- Market Research: Theory & Practice (10 credits) core
- Operations Management (10 credits) core
Postgraduate Diploma
You will be eligible to exit with the award of Postgraduate Diploma if you have successfully completed at least 120 credits and achieved the award learning outcomes:
- Corporate & Social Responsibility (10 credits) core
- Strategic Management (10 credits) core
- Entrepreneurship & Innovation (10 credits) core
- Strategic Marketing (Simulation) (10 credits) core
- International Services Marketing (10 credits) option
- International Marketing (10 credits) option
- Cross-cultural management (10 credits) option
- International Business Strategy (10 credits) option
- International Master’s Summer School (10 credits) option
- Research Methods (10 credits) option
- International Business in (10 credits) option
- Emerging Economies (10 credits) option
Degree of Master
Students will be eligible to exit with the award of Postgraduate Diploma if they have successfully completed at least 120 credits and achieved the award learning outcomes:
- Dissertation/project report (60 credits) core
International Strategic Marketing MSc