Digital Marketing Strategies: Data, Automation, AI & Analytics
-
Good experience and Kellogg is the best ever founder of Markplus Inc.
← | →
-
It was a great place to learn and explore life.
← | →
-
Opportunities were available. I enjoyed my time overall.
← | →
Course
Online
Gain an end-to-end perspective of the modern marketing process!
-
Type
Course
-
Methodology
Online
-
Duration
2 Months
-
Start date
Different dates available
Take your digital marketing knowledge further with this Digital Marketing Strategies: Data, Automation, AI & Analytics course, imparted by Kellogg Executive Education, that Emagister.co.uk has added to its educational catalogue.
The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence have transformed customer behaviour and disrupted marketplaces.
As a result, our marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels. It's about harnessing automation to make marketing practices more productive and agile. It's about mining new sources of customer data to create personalized communications. And it's about leveraging analytics and AI (artificial intelligence) to optimize marketing activities.
In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization.
It may sound familiar, but if AI and automation aren't part of your marketing technology stack, then you're not getting the most out of your marketing investments. Market leaders take a holistic view of marketing, adopting technology platforms that support decision making across the entire organization. That's what this program is all about.
Click on our website Emagister.co.uk in order to find all the information related to the course. We will inform you without any obligation.
Facilities
Location
Start date
Start date
About this course
Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing practice looks like from an organizational perspective. If your role includes attracting and retaining customers in some way, or delivering products and services, there's something useful in this online program for you. If managing a marketing team falls under your responsibility, this program will be especially appropriate, as it takes a high-level strategic view. Participants come from a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Kellogg Executive Education is a thought leader in understanding how new technologies continue to transform marketing practice. Professor Mohanbir Sawhney—a globally-recognized scholar, educator, and author at the intersection of marketing, innovation, and technology—will guide you through a strategic deep dive into modern marketing practices.
Reviews
-
Good experience and Kellogg is the best ever founder of Markplus Inc.
← | →
-
It was a great place to learn and explore life.
← | →
-
Opportunities were available. I enjoyed my time overall.
← | →
Course rating
Recommended
Centre rating
Alexander Simaremare
Shaba Shams
Jsy Ann Marie
Russell Clear
Tim Flaherty
Subjects
- Digital Strategy
- Marketing Strategy
- Digital Marketing
- Marketing
- Decision Making
- Decision Tools
- Team management
- Strategic Analysis
- Artificial Intelligence
- Marketing Tools
- Marketing Processes
- Marketing Segmentation
- Marketing Communications
- Digital Transformation
- Business Administration Sales Techniques
- Customer relationship
- Customer Relationship Management
- Team Building
- Automation
- Organizational Skills
Course programme
Going beyond traditional marketing practices, this online program shows you how leading companies are incorporating AI, automation, and customer journey mapping into their organizations to make better decisions and gain efficiencies.
In addition to video lectures, you'll learn from live webinars with Professor Sawhney; real-life case studies from industry giants such as Airbnb, Amazon, Harley Davidson, and Lexus; and customized assignments and quizzes to reinforce the learning.
Throughout the journey, you will receive one-on-one guidance and clarification from a dedicated facilitator. The program culminates with a capstone project on Uber, bringing together all of the key concepts from the program.
1. Discovering Customer Insights
2. Understanding Customers
3. Engaging Customers
4. Execution
5. Optimization
Digital Marketing Strategies: Data, Automation, AI & Analytics