Digital Marketing Strategy

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.

The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

PLEASE NOTE: Each course is taught by a single tutor in its entirety. If you are keen to be taught by particular tutor please contact the Short Courses team.

Topics Covered

• Creating clear measurable objectives
• Customer profiling
• Understanding the UX Design for Websites
• Customer experience
• Branding
• Search Engine Optimisation
• How SEO and Social Media work hand in hand
• Content marketing
• Email marketing
• Online PR
• Affiliate marketing
• PPC (pay-per-click)
• Digital advertising and events
• The impact of mobile on digital
• Strategy and planning

Course Outcomes

By the end of the course you should be able to:

• Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
• Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
• Understand how to reach new audiences or retain current customers
• Have a fresh perspective on the changing climate of digital communications

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Follow Up Courses
After you have completed this course you may be interested in Practical Public Relations or Social Media Marketing.

Alternative Study Options

• This course is also available as an online course: Digital Marketing (Online).
• We also offer bespoke Digital Marketing courses for groups and businesses. To find out what we can offer, please see our Customised Training page.

Reviews
"I was very impressed with the course content and the tutor's delivery."