Digital Marketing Training in Chennai - Online

Training

Online

Price on request

Description

  • Type

    Training

  • Level

    Intermediate

  • Methodology

    Online

  • Class hours

    30h

  • Duration

    Flexible

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Hope Tutors offers the best Digital Marketing Training Institute in Chennai. We provide this course with the advanced course module. We design this course in such a way which fit the people who are willing to learn. Even they don’t have any prerequisite knowledge on Digital marketing.

We design this course for your successful carrier. We will teach you the fundamental skills of Digital Marketing Course. We will train you in new trends, Practices as well as in all aspects. Also, we will concentrate in training you with industrial expectation. The course covers all topics in exam point of view.

Hope Tutors provides the best Digital Marketing Training in Chennai at affordable fees. We designed the course module as that you can learn effective. We will make you master in the concepts of Digital Marketing.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

As a beginner, you can earn around 3-4 Lakhs. Your salary rise & promotion are faster. Since, there is a huge hunt for digital marketers. Compared with other domain, the salary rise will be meteoric. As a head of digital marketing, you can make about 35 to 50 Lakhs per annum. You can get employed in the top digital advertising companies. Salaries may differ according to different locations.

Digital marketing is not limited to businesses. Today every business has a budget for digital marketing. Doctors, lawyers & others will use this to build their online reputation. A beautician uses digital marketing to get reviews of her service. Mobile Apps like Mopinion are an example of this. Politicians use digital marketing and social media to build their follower base.

Following are some of the Key marketing job titles. You can search after completing the digital marketing course. They are,

Digital Marketing Specialist.
Digital Marketing Manager.
Inbound Marketing Manager.
Search Engine Optimization Specialist.
Search Engine Marketing Specialist.
Social Media Marketing Specialist.
Digital Marketing Analyst.
Conversion Rate Optimizer.
Sales Funnel Specialist.

There is no technical skill required. We don’t need any programming knowledge to pursue this course. All the things you should know is as follows. They are,

Basic written communication skills.
Basic knowledge in Computer and Internet.

Hope Tutors offers the best Digital Marketing Training in Chennai. We create excellence with some eminent experts. If you are looking for Digital Marketing course, then we are the right choice. We provide you the best practical training. We offer you projects and simulations. Practical section will secure you with jobs in top MNC. The trainers are subject specialist and Industry experts. They provide you in-depth knowledge in Digital Marketing course. People who complete this course will have great job opportunity in the field.

We provide the complete course material. We will also provide the Classroom recorded videos for this course. It will coordinate all topics so you can easily understand the concepts. You can also refer the videos as well as material. We provide both offline and Online Classes. You can choose as per convenient of your own.

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Subjects

  • Monitoring
  • Internet
  • Marketing
  • Sales
  • Digital Marketing
  • Advertising
  • Social Media
  • Marketing Campaign
  • Media Marketing
  • Web
  • SEO
  • Sales Training
  • Search Engine Optimization
  • Media

Course programme

COURSE CURRICULUM

Digital Marketing Fundamentals
  • Digital Marketing Introduction
  • Digital Marketing Importance
  • Work – Internet Marketing
  • Traditional Vs Digital Marketing
  • Significance – Online Marketing
  • Visibility Increasing
  • Engagement of Visitors
  • Bringing Targeted Traffic
  • Lead Generation
  • Performance Evaluation
Trend and Keyword Research
  • Market Research
  • Keyword Analysis and Research
  • Types of Keywords
  • Keyword Research – Tool
  • Local Keyword Research
  • Competitors Analysis
Website Planning and Creation
  • Web Platform
  • Landing Pages
  • Keyword Mapping
Search Engine Optimization

Search Engine Optimization Introduction
  • How does Search Engine Work?
  • SEO Fundamentals and Concepts
  • Search Engine Results Page (SERP)
  • Google Processing
Onpage Optimization
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check for Copyscape Content
  • Landing Page Optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML Validation Using W3C
  • Google Webmaster Tool & Website
Off Page Optimization
  • Link Building Tips & Techniques
  • Difference – White Hat and Black Hat SEO
  • Alexa Rank, Domain Authority, Backlinks
  • Do’s & Don’ts in Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Blog Commenting
SEO Updates and Analysis
  • Google Panda, Penguin, Hummingbird Algorithms
  • Recover The Website From Google Penalties
  • Webmaster and Analytics Tools
  • SEO Tools – Overview
  • Backlinks monitoring and Reporting
Local Business and Listing
  • Google Places Optimization
  • NAP (Name Address Place)
  • Citations
  • Using H Card
  • Local SEO
Pay Per Click Marketing

Google Adwords (SEM )
  • Adwords Introduction
  • Basics of Adwords Account and Campaign
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basics
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Re-marketing
  • Performance Monitoring and Conversion Tracking
  • Reports
Social Media Optimization
  • Social Media Networks – Introduction
  • Social Media Websites – Types
  • Social Media Optimization Concepts
  • Hashtags and Mentions
  • Image Optimization and Networking
  • Micro Blogs for Businesses
Social Media Marketing
  • Social Media Marketing – Introduction
  • Understanding the Past and Present
  • Influences of Social Media Marketing Strategies?
  • Viral Marketing and Its Significance
  • SMM Advertising
Web Analytics
  • Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Goals and eCommerce
  • Demographics
Content Marketing
  • Introduction to Blogs
  • Setting Up your Own Blog
  • The Importance of SEO
  • Content Curation
  • Blog Monetize
Video Marketing
  • Importance of Video Marketing
  • Understanding Video Campaigns
  • YouTube Video Ads
  • Types of YouTube Ads
  • In-display and In-stream Ads
  • YouTube for Business Promotions
  • Video Ad Groups
  • Understanding Bid Strategies
  • Get Visitors to Your Website by Using YouTube Videos

Digital Marketing Training in Chennai - Online

Price on request