Diploma in Customer Relationship Management (CRM) - Level 4
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
4h
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Duration
1 Year
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Online campus
Yes
The Diploma in Customer Relationship Management (CRM) – Level 4 provides a clear and practical understanding of how organisations build strong customer relationships, increase loyalty, and improve business performance. This CRM course explores proven strategies to manage customer interactions, deliver quality service, and monitor customer data across every channel. Learners study customer behaviour, complaint management, communication techniques, CRM systems, and how data supports better decision-making.
This training is ideal for anyone who wants to develop skills in customer service, customer retention, and business communication. It teaches how to improve customer satisfaction, reduce churn, and create positive experiences that encourage repeat business. The course also covers essential areas such as segmentation, customer journeys, performance metrics, and relationship-building through digital tools.
Delivered online with flexible study, this Level 4 CRM Diploma allows learners to complete each module at their own pace. It is suitable for both newcomers and experienced professionals looking to enhance their knowledge. On completion, learners will have the confidence to support customer-facing roles, contribute to business growth, and communicate effectively with internal and external stakeholders.
This is a valuable qualification for anyone seeking to strengthen their career in customer management. It adds recognised skills to a CV and supports a wide range of industries including retail, hospitality, sales, administration, and service management.
Important information
Price for Emagister users:
About this course
Understand CRM principles and customer relationship strategies
Improve communication and customer service skills
Analyse customer data to support decision-making
Manage customer complaints and feedback professionally
Build loyalty through customer-focused processes
Support customer retention and satisfaction initiatives
This CRM Diploma is suitable for anyone working with customers, clients, or service users, or wishing to develop a career in customer-focused roles. It is ideal for people working in customer service, administration, hospitality, retail, sales, call centres, or business support teams. The course is also valuable for those aiming to move into team leader or supervisor roles where communication and customer care are essential.
Learners do not need previous experience to begin, as the course introduces key concepts clearly and builds knowledge step by step. It is also beneficial for business owners and entrepreneurs who want to improve customer loyalty, reviews, and retention.
Whether you are starting a new career or developing existing skills, this qualification offers practical knowledge that is respected across many sectors. The programme helps learners improve confidence, strengthen their CV, and become more effective in a competitive customer-driven environment.
There are no formal entry requirements for this course. It is suitable for learners aged 16 and above. Good English, numeracy, and basic IT skills are recommended to support study and assessment. As the course is delivered online, learners will need access to a device with internet connection.
This flexible format allows learners to study at their own pace and revisit topics whenever required. Motivation, organisation, and a willingness to learn will support successful progress. All materials are provided online through the learning platform.
Upon successful completion of the Diploma in Customer Relationship Management (CRM) - Level 4, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This course offers a flexible online learning experience with modules designed by industry professionals. Each unit is structured to build relevant CRM knowledge, customer service skills, and workplace confidence. Learners study at their own pace, making it easy to balance training with personal or professional commitments.
The course focuses on real skills that enhance employability, such as communication, customer management, and problem-solving. These abilities are sought after across many roles and industries. The qualification supports career development, strengthens a CV, and provides up-to-date understanding of CRM systems and customer retention strategies. Clear guidance, accessible theory, and practical examples make this a valuable professional training option.
Yes. This CRM Diploma is written in clear, accessible language and is suitable for both beginners and experienced learners. The modules are designed to build knowledge gradually, starting with core concepts before moving to more advanced topics such as CRM systems, customer data, and loyalty strategies. Learners can progress at their own pace and revisit materials whenever needed. The course fits well for anyone who wants to improve confidence in customer service, communication, and relationship management.
CRM skills are valued across many industries because strong customer relationships support business success. Completing this course helps learners improve customer satisfaction, communication, and service quality, which are essential in roles such as customer service, administration, retail, hospitality, and sales. The qualification enhances a CV, supports career development, and can help learners progress into supervisory or team leader roles. Employers value candidates who understand how to build loyalty and create positive customer experiences.
The course is delivered entirely online through a secure learning platform. Learners can access modules, study materials, and assessments at any time, using a computer, tablet, or mobile device. Progress is self-paced, allowing flexible study around work or personal commitments. There are no fixed schedules, and learners can review lessons as often as needed. Support is available if required, and all assessments are submitted online. This format makes it easy to learn from anywhere and complete the qualification at a comfortable pace.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Customer Service Skills
- CRM
- Customer Service
- Sales
- Customer relationship
- Sales Training
- Customer Relationship Management
Teachers and trainers (1)
One Education
Course Provider
Course programme
The Diploma in Customer Relationship Management (CRM) – Level 4 develops the skills needed to build strong customer relationships and improve service quality across an organisation. Learners explore CRM strategies, customer behaviour, communication, data management, sales support, and service delivery. The course explains how to use CRM tools, analyse customer data, and create loyalty through personalisation and efficient problem-solving. It prepares learners to support retention, improve satisfaction, and contribute to business growth, making it suitable for roles in customer service, sales, marketing, or account management.
Course Curriculum
- Module 01: Introduction to Customer Relationship Management (CRM)
- Module 02: CRM Fundamentals
- Module 03: CRM Strategies
- Module 04: Data Analysis in CRM
- Module 05: CRM Databases
- Module 06: Deepening Customer Relationship
- Module 07: Handling Customer Complaints
- Module 08: Future of CRM
Diploma in Customer Relationship Management (CRM) - Level 4
