Diploma in Marketing Management

Introduction

This qualification covers the disciplines of Marketing and Management. It is designed for busy Marketing professionals who wish to develop their career, and those wishing to move into Marketing Management. Students have found the course a rich source of business networking contacts.

The programme is specially designed for practising managers who are already responsible for running a business in a changing competitive and economic environment. The programme will also help those students who aspire for the advanced knowledge of business management.

On completion of this programme, students will be able to look forward to shouldering the responsibility of the general management of a business and be able to manage it successfully. The programme will also provide a stepping stone for those who are planning to go for higher studies in the field of management.

Course Contents

• Research Methods
• Marketing Fundamentals
• International Marketing
• e-Marketing

Plus one elective from:

• Marketing Communication
• Strategic Management
• Marketing Research & Information

Dissertation/Work Related Project (WRP)

In this part of the course students get to put theory into practice. The WRP is a 15000-word essay on a topic related to an aspect of marketing management. The topic should be decided in consensus with the concerned lecturers and the Course Director.

Course Assessment

The course is assessed using a combination of course work assignment (30%) and an end of module examination (70%). On successful completion of the course, you will obtain 120 credits (6 x 20 credits).

Progression

Students completing the course may apply to UK universities for a place on their MBA programmes. Our students completing the programme have been accepted by many universities, including Heriot-Watt, Brunel, TVU, Middlesex and Leeds.

Study Mode:

Full-time/part-time