e-Marketing Communication
Course
Online
Description
-
Type
Course
-
Methodology
Online
-
Class hours
50h
-
Start date
September
The course aims:
-To research and evaluate marketing information to assess the effectiveness of communication techniques.
After completing the module the student should be able to:
1. Identifying e-marketing communication characteristics.
2. Understanding the use of traditional e-marketing techniques.
3. Assessing the role of emerging e-marketing techniques.
4. Measuring effectiveness of e-marketing communication.
5. Forecasting future developments in e-marketing communication.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Strategic Management
- Marketing Tools
- E-marketing
- Marketing
- Strategy Development
- Planning and Business
- Communication Training
- Social marketing
- Marketing Analysis
- Marketing Mix
Course programme
The e-Marketing Communication Course focuses on the following topics:
- Communication characteristics and tools
- Developing strategies
- Traditional and emerging techniques
- Role of the Internet
- Social networking
- Measuring effectiveness
- Future developments
e-Marketing Communication