e-Marketing Communication

Course

Online

£ 99 VAT inc.

Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    50h

  • Start date

    September

The course aims:


-To research and evaluate marketing information to assess the effectiveness of communication techniques.


After completing the module the student should be able to:


1. Identifying e-marketing communication characteristics.
2. Understanding the use of traditional e-marketing techniques.
3. Assessing the role of emerging e-marketing techniques.
4. Measuring effectiveness of e-marketing communication.
5. Forecasting future developments in e-marketing communication.

Facilities

Location

Start date

Online

Start date

SeptemberEnrolment now open

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Reviews

Subjects

  • Strategic Management
  • Marketing Tools
  • E-marketing
  • Marketing
  • Strategy Development
  • Planning and Business
  • Communication Training
  • Social marketing
  • Marketing Analysis
  • Marketing Mix

Course programme

Indicative Content


The e-Marketing Communication Course focuses on the following topics:



  • Communication characteristics and tools
  • Developing strategies
  • Traditional and emerging techniques
  • Role of the Internet
  • Social networking
  • Measuring effectiveness
  • Future developments

e-Marketing Communication

£ 99 VAT inc.