Effective Blogging

Henshall Centre

Course

In London

£ 395 + VAT

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Description

  • Type

    Workshop

  • Location

    London

  • Duration

    1 Day

How can you run a successful blog when you’re not a full time blogger? Learn simple techniques from a high-profile blogger to make your blog more engaging.

Running an effective blog requires a variety of skills and means coming up with ideas, creating content and publishing constantly.

This course will reduce the amount of time, energy and brain-power blogging requires, so you can enjoy the process and get back to your usual work.

The course uses a blend of practical exercises, theory and case studies to accommodate your learning style.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

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Reviews

Subjects

  • SEO
  • Search Engine Optimization
  • Social Media
  • Writing Skills
  • Web Designer
  • Visual Basic
  • Content Management
  • Content entry and revision
  • Content production and editing
  • Editorial Skills
  • Editorial management

Course programme

Course content

Engaging readers

  • Define your audiences
  • Work out what readers want
  • What makes a good blog
  • Deciding your blog subjects

Writing skills

  • A four step writing process
  • Writing for the web
  • Good writing practices
  • Style and tone
  • Comment-writing and moderation
  • SEO and social media friendly copy

Content

  • Multimedia content
  • Slideshows
  • Design and visual interest
  • Interviewing people
  • Using other people’s content
  • Finding images
  • Curating content

Managing your blog

  • Evaluate and clean up your blog
  • Setting your blog’s goals
  • Editorial calendar
  • Generating ideas – research
  • Technical ideas – automation and scheduling
  • Publishing tips

Building a following

  • Using social media
  • Guest blogging
  • Search optimization
  • Linking, interlinking
  • Surveys and other tools

See related categories

Effective Blogging

£ 395 + VAT

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