Effective Business English

EFFECTIVE BUSINESS ENGLISH

Course Objective: to give you a thorough grounding in the essentials of good business writing.

The written word is a powerful business tool which can help you improve relationships with clients and colleagues. In this course, you will learn how to communicate confidently with a range of readers. The course features guidance in structuring your ideas for the page; developing a clear, effective style; and editing your own and other people’s writing.

Throughout the day, you will have the opportunity to test out ideas and techniques with practical exercises.

Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the timeframe you decide.

By the end of the course, participants will be able to:

Plan to communicate persuasively and coherently

Use effective, plain English

Get the message across to the right reader
Course Elements:

Doing effective research and preparation

Understanding the process – planning, drafting and editing

Writing from your reader’s perspective

Identifying your objective – what do you want your reader to do?

Structuring and signposting your points

Using correct grammar and punctuation

Developing a clear, plain English style

Choosing the right tone and vocabulary

Building rapport with your target audience

Using trigger words and phrases – get attention and hold interest

Producing an attractive, easy-to-read layout
Participants will be required to send samples of practical work before the course.