eimf Talk: Applied Product Strategy Concepts for the Insurance Sector
Course
In Nicosia (Cyprus)
Description
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Type
Course
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Level
Intermediate
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Location
Nicosia (Cyprus)
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Class hours
2h
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Duration
Flexible
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Start date
June
Applying strategic models in the insurance business requires that companies, intermediaries and other distribution channels use customer bases and target markets to promote products that seem individually tailored to each client’s needs, by filling gaps in the marketplace, and differentiating their offerings. Innovation must be followed by constant vigilance throughout the product life cycle to ensure that needs are still being met and the competition hasn’t discovered a more popular way of doing the same thing.
This eimf Talk is primarily addressed to Insurance professionals, distribution office owners, banking professionals who administer insurance, and other related professionals who can benefit by learning to recognize the need to create a framework, listing the benefits of creating new product ideas and concepts and how to strategically manage them through the various phases of the Product Life Cycle and the Growth matrix.
Facilities
Location
Start date
Start date
About this course
Professionals working in Insurance firms
Distribution channel owners (brokers, agents, advisors)
Bank professionals who administer insurance
Other professionals who are interested to know about some of the applied strategic models applicable in the insurance sector
Reviews
Subjects
- Market
- Insurance
- Development
- Target Market
- Determining
- Generation
- Products
- Product Growth
- Develop sales
- Customers
- Reaching Maturity
- Lowering costs
- Developing
Course programme
Topics
Product Conceptions
- Idea generation for new products and the development of a concept
- Determining the target market
Managing Product Growth
- Develop sales and continued refinement of the product
- Introducing new customers to the market
Reaching Maturity
- Developing something similar or lowering costs
- Adding elements difficult for others to match.
- More focused strategy
The Decline Phase
- Changing existing products to meet new needs or developing new offerings to better serve the market
eimf Talk: Applied Product Strategy Concepts for the Insurance Sector