Essential Skills in Marketing

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course will enable you to: understand the broader marketing context, in terms of both the key theories of marketing and brand management, and engage with broader strategic or business discussions. Suitable for: This course will benefit all researchers who do not have first-hand experience of working in marketing. It is likely to be of greatest value to those working directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations).

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Fundamentals of marketing
Objective
This course will enable you to:
  • understand the broader marketing context, in terms of both the key theories of marketing and brand management, and engage with broader strategic or business discussions.

Learning outcomes
By the end of the course, delegates should have a practical understanding of:
  • the core theories of marketing and brand management
  • the variety of tasks, responsibilities and priorities of marketing clients
  • how to build a better understanding of clients' perspectives
  • how to enhance value to clients, by enabling the agency researcher to engage in broader strategic/business debates

Who will benefit?
This course will benefit all researchers who do not have first-hand experience of working in marketing. It is likely to be of greatest value to those working directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations).

See related categories

Essential Skills in Marketing

£ 455 + VAT

The best Other Marketing courses

See all

See all