Introduction to online marketing

Short course

In London

£ 395 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.

Facilities

Location

Start date

London
See map
2 Exmoor Street, W10 6BD

Start date

On request

About this course

Delegates should have an understanding of internet technologies.

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Course programme

Overview
This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.

Prerequisites
Delegates should have an understanding of internet technologies.

Course Content Introduction
  • Developing an online advertising campaign
  • What works and what doesn't
  • What can be done in-house and what can be outsourced to an external interactive ad agency
Banner Advertising
  • What makes a site ad-worthy?
  • Where to advertise?
  • When to use banner ads and when not to
  • Banner ad sizes (Full, Skyscraper, Micro button, Vertical banner, etc)
  • Why everyone hates pop-ups
Email Marketing
  • Getting and using an email list
  • Content writing for HTML email
  • Technical overview of HTML email
  • Tools of the HTML email trade
Beyond Banner Ads
  • E-zine advertising
  • Content sensitive advertising
  • Advertorials - good or bad?
Using Rich Media
  • What is rich media and why should I use it?
  • What does rich media content say about you?
  • Examples of effective rich media
  • Interstitial advertising
  • Sponsoring a particular section of a site
  • Giveaways and promotions
Search Engines
  • How customers use search engines
  • The relationship between offline advertising and search engine activity
  • Pay per Click (ppc)
  • Picking keywords for a campaign
Developing Your Own Campaign
  • A 10 point campaign for successful online advertising
Measuring Results
  • Analysing web logs
  • Hits Impressions and page views?
  • What is a click through?
  • How do I measure cost per click?
Questions and answers

Introduction to online marketing

£ 395 + VAT