Ethnic Research

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: identify and understand key issues for commercial and social research targeting ethnic communities in the UK. Suitable for: This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important area of society and of research.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Understanding the challenges of diverse communities

Objective
This course enables you to:
  • identify and understand key issues for commercial and social research targeting ethnic communities in the UK.

Learning outcomes
By the end of the course, delegates should have an understanding of:
  • the demographic data needed to identify target groups
  • key considerations when starting to research different communities
  • the potential barriers to researching different communities and how to overcome these
  • key issues in ethnic minority research such as:
    • sampling
    • language
    • methodologies
    • moderation
    • questionnaire design
This course will explore qualitative and quantitative aspects, as well as clientside perspectives, through presentations and case studies.

Who will benefit?
This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important area of society and of research.

See related categories

Ethnic Research

£ 455 + VAT

The best Market Analysis courses

See all

See all