Marketing, Social Media & Communication
Short course
In Aberdeen
Description
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Type
Short course
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Level
Beginner
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Location
Aberdeen
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Duration
1 Day
This course will give delegates an insight into marketing and understanding of how marketing can be used effectively in business. As well as looking at traditional means of marketing the course will cover new media by looking at the digital side of marketing and how it has changed consumer behaviour over the last decade. Delegates will complete a health check for their organisation.
Facilities
Location
Start date
Start date
About this course
Individuals new to marketing or anyone who is considering to move into marketing.
It can be also beneficial as a refresher for people working in marketing and looking for new ideas.
Reviews
Subjects
- Marketing
- Strategic Planning
Teachers and trainers (1)
Aberdeen Chamber Trainer Aberdeen Chamber Trainer
Trainer
Course programme
This course will give delegates an insight into marketing and understanding of how marketing can be used effectively in business. As well as looking at traditional means of marketing the course will cover new media by looking at the digital side of marketing and how it has changed consumer behaviour over the last decade. Delegates will complete a health check for their organisation.
What will you learn?
- Marketing fundamentals: market research, segmentation, branding, advertising, PR, networking, digital marketing and social media;
- How to put a marketing plan together;
- Decide which strategies to use;
- Work out Return on Investment (ROI);
- Use streamline marketing activity to maximise on spend;
- Embrace digital marketing.
Individuals new to marketing or anyone who is considering to move into marketing.
It can be also beneficial as a refresher for people working in marketing and looking for new ideas.
Course duration: 2 days
Additional information
ILA Provider - £200 available towards training if you quality
Marketing, Social Media & Communication