Event Management 100 Hours Certificate Course

1 Scope and Nature of Event Management

• Introduction
• What is Event Management?
• Planning and Event or Conference
• When to Run an Event
• Factors to Consider
• Where to Hold an Event
• Event Management Companies

2 Developing the Concept

• Introduction
• Naturally Occurring Events
• Creating New and Origibnal Events
• Creativity and Lateral Thinking
• Organising a Party in the Home
• Why Have your Party at Home
• The Basics
• Making Decisions on Different Aspects of the Event
• Planning for Contingencies
• Hiring Equipment/Choosing a Supplier
• Fire for Events
• Safety Issues in Relation to Fire
• Planning a Public Event

3 Physical and Human Resources

• Introduction
• Managing Staff (Qualities of a Professional Leader)
• Orders and Instructions:Communicating Change
• Forming a Team: Team Benefits, The "Rules", Types of Team Members, The Elements of a Team, Team Formation, Problems in Teams, Resolving Problems within Teams, Nuturing a Team
• Forming a Committee to Plan an Event
• Outlines for Planning a Show or Exhibition
• Hiring a Tradesman: Where to Find, Getting Quotes, What to Look For
• Choosing an Event Location: Decor and Entertainment, Equipment
• Choosing a User Friendly Site for the Event: What Makes it User Friendly? What Makes a Site Unattractive, Paths, Fragrant Trees and Shrubs, Catering for Children, Choosing Furniture
• Lighting: What Type? Properties, Colours, Appearance and Design, Lighting Large Objects, Lighting a Path, Lighting a Lawn, Courtyard or Patio, Where to Buy Lights
• Car Parking and Transport

4 Project Logistics

• Introduction
• Traffic Management at Events
• Toilets and Locker Rooms: Components of Toilets and Change Rooms, Health and Safety, Routine Maintenance
• Security Lighting: Types of, Planning
• Legal Liability: Negligence, Minimising Liability
• Providing Protection
• Understanding Legal Requirements and Controls

5 Marketing an Event

• Introduction
• Who is Your Target Audience?
• Publicity: What to do
• Sponsership: Developing a Business Plan, Writing the Business Plan, Points to Consider, Business Reviews, Reviwing Your Business Plan, Maintaining Your Business Plan
• Marketing: What is the Purpose of Advertising?

6 Financial Management

• Introducton
• Budgets
• Budgeting: Income, Expenditure, Cash Flow, Methods of Conrolling Cash, The Cash Cycle, Liquidity and Cash Flow, Cash Budgets and Decision Making, Budget Performance Reports
• How to Increase Profitability: Hints on Improving Profitability, Controlling Expenditure

7 Risk Management

• Introduction and Case Study
• Spreading the Risk
• Managing Risk: Sensitivity Analysis
• Quality Systems
• Contingency Planning
• Slippery Surfaces Control: Possible Solutions, Identifying Risk, Workplace Policy, Identifying Hazards, Risk Control Methods, Checklist
• The Law and Business: Basic Common Law Rights and Obligations
• Protection of Consumers: The Law and Employees, Business Disputes, Types of Contracts
• Duty of Care: Employer Duties, Employee Duties, 'Other person' Duties, Manufacturer Duties

8 Staging the Event

• Introduction
• The Theme of the Event
• Choice of Venue
• The Audience and Guests
• Ticketing
• The Stage
• Power
• Lights and Sound
• Audiovisuals and Special Effects
• Catering
• Performer
• Crew
• Hospitality
• Recording the Event
• Contingencies
• Crowd Control

9 After the Event

• Introduction
• Measuring Success: The Public, The Exhibitors, The Organisers
• Dealing with Complaints
• Cleaning Up: Blowers, Vacuums, Water Blasters
• Repairing Lawns: How To Recondition Soil, Sample of an Evaluation Checklist