Event management: an introduction

Course summary

Whether it is a national conference, a specialist training session, a public meeting, or a local fundraiser, events are the public face of your organisation. This one-day workshop offers a practical guide, and you will leave with a toolkit that will help you organise future activities with confidence and flair.


Course outline

Whether it is a national conference, a specialist training session, a public meeting, or a local fundraiser, events are the public face of your organisation. This one-day workshop offers a practical guide, and you will leave with a toolkit that will help you organise future activities with confidence and flair.
The course looks at the power of events to build your organisation and promote its aims. You will explore the planning process, going step by step through the different elements, and along the way creating an effective timeline. You will look at how to get people to attend the event and how to manage the delegate process. You will look at finding the best venues, facilities, catering and treats. You will also learn how to evaluate your event, so that each time you are able to build on your success

The course will cover:

• Approach
  • Why an event?
• Creating your event brief
  • Examining the benefits of different approaches?
  • Conference, training, workshop, consultation, public event, fundraiser
  • Getting the best speakers and guests
  • Making a programme that delivers on your aims
• Planning
  • Event team
  • Planning schedule
  • Budgeting
  • Choosing venues and facilities
  • Health and safety, risk assessment and insurance
  • Time Line - Countdown to success
• Publicity
  • Identifying your audiences?
  • Pre-event publicity
  • Making the most of the Internet - Websites, Social Networking and email
  • Gaining press coverage
• Packs and takeaways
• Diversity
  • Presenters and delegates - ensuring you reach all parts of the community
  • Accessible events - best practice
  • How events can be organised to meet the needs of vulnerable people
• Customer service
  • Managing bookings
  • Meeting and Greeting
  • Catering and treats
  • Evaluation
• On the day
  • What to pack in your event box
  • How to create the atmosphere you want
  • What to do when things go wrong
  • How to add energy to sessions
  • Leaving people wanting more
• Follow up
  • Thank yous
  • Calls to action
• Evaluating the process and the effect

This will be an enjoyable and participatory training day led by an experienced event manager. You will be able to do lots of different exercises that will stretch your understanding of event management with a tool kit to take away.
"The course was full of useful information that I will take away and use when planning future events." HH SAGA Charitable Trust


Who is this course for?

This course is for anyone who is responsible for managing events, and anyone who would like to add to their skills in this increasingly important area of organisational communication and administration.


What will this course help me do: learning outcomes?

You will gain an understanding of how to organise an event and have a comprehensive toolkit to use in the future. You will have a deeper understanding of the power of events in promoting your organisation and its aims and the chance to consider how to make each session excellent. You will gain confidence in the practical aspects of event management and know what to do when there are problems. You will leave with an enthusiasm for excellence.