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Events Management ( Experiential Marketing) (Top up) BSc (Hons)

Sheffield Hallam University

Course

In Sheffield ()

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£ 3,000 VAT inc.

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Description

  • Type

    Course

  • Duration

    Flexible

Top up your HND, foundation degree or equivalent in a relevant subject to an honours degree in events management.

About this course

Gain an understanding of how events in this sector are strategically managed and funded from both a political and cultural perspective.Experiential marketing is about connecting people with brands through immersive experiences.

• a HND or foundation degree in a relevant subject, with an overall merit profile from year two modules
• equivalent qualification in a relevant subject

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Subjects

  • Event Management
  • Marketing Tools
  • Marketing
  • Marketing Strategy
  • Marketing Processes
  • Marketing Communications
  • Marketing Management
  • Marketing Planning
  • Simulation
  • International
  • Planning
  • Industry
  • Marketing Segmentation
  • Marketing skill

Course programme

Course summary

This top-up course is based on the final year of BSc (Honours) Events Management (Experiential Marketing). You will learn the specific skills to create, manage and deliver events within the fast-growing experiential marketing sector.

This course is delivered with our industry partner, TRO, a world-leading experiential marketing agency.

How you learn

You will develop your skills through a combination of seminars and workshops, by attending lectures, and by completing projects. Field trips, site visits and work with external organisations like TRO enhance your engagement and understanding of the complexities and challenges of operating in the international events industry, particularly in the experiential marketing sector.

Other methods used include
  • live events
  • guest speakers from TRO
  • problem-solving exercises
  • case studies
  • individual and group presentations
  • directed learning activities

See related categories

Events Management ( Experiential Marketing) (Top up) BSc (Hons)

£ 3,000 VAT inc.

The best Other Project Management courses

See all

See all