Excellent Account Management
Course
In London
Description
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Type
Course
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Location
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Start date
Different dates available
Building long-term mutually beneficial customer relationships should be a primary goal of any successful sales professional. Identifying key accounts and their importance as profitable main revenue streams is essential to long term success.
This course is also offered as inhouse. STL may go to your premises or you can visit our venue in London.
Facilities
Location
Start date
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About this course
By the end of the course you will be able to:
Identify top accounts
Use a proven account planning process
Develop and maintain multiple relationships
Apply strategic business goals
Assess barriers to success, account and individual perspective
Be in step with business objectives to ensure optimum performance
Ongoing appraisal of customer needs to ensure smooth account management
Sale professionals already on a committed path of continuous improvement, those looking to refresh their understanding and desire to be successful or those wishing to enter a sales related role.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Swot
- Business objectives
- ROI
- Relationship Management
- Barriers to success
- Interpersonal Skills
- Personal outlook
- Time management
- Influencing
- Negotiating
Course programme
Understand your current situation
Define your current role
Apply a SWOT analysis to accounts
In team and customer politics
Review of competitive market activity
Decision makers & processes
Setting strategic business objectives
Understand customer's ROI (return on investment) expectations
Appreciate the importance of setting personal and business objectives
Relationship management
Prioritise which account contacts to review
Managing relationships with effective communication and building rapport
Barriers to success
Interpersonal skills
Personal outlook
Time management
Influencing & negotiating
Fact finding and questioning
Key course takeaways and agreed next steps
Setting clear objectives with commitment to review and improve
Five point account review plan of action
Additional information
Excellent Account Management