FASHION BUYER

SUMMER/WINTER COURSE FASHION BUYER DIDACTIC PROGRAMME:

The Fashion Buyer Summer School is designed to develop key buying skills and allows students to take an in-depth look at the secrets of this fascinating career, acquiring a basic knowledge of textiles, materials, production process and production times.

Week 1

• Luxury Market: Clients, products, services, window displays, communication, icons
• Benchmarking: comparative evaluation of the reference market, analysis of trends and Fashion Weeks
• Research methods: Cool Hunters & Bloggers, Trade, Shows
• The role of Buyers in today's Fashion market
• Qualitative and quantitative analysis of products
• Analysis of target consumers
• The importance of Visual Merchandising in sales strategies
• Case studies

Week 2

• Buying strategies: Purchase scheduling, sales analysis and
• planning, budget management
• The category-wise buying plan: total look, ready to
• wear, accessories
• Final project