Fashion Marketing and Communications

If you're interested in fashion but perhaps not in design, then this two-week hands on intensive fashion marketing and communications course will introduce you to the exciting worlds of fashion marketing, PR, contemporary fashion PR and fashion social media. It's perfect if you're an aspiring fashion marketer or PR.

Course includes short briefs, live brief from fashion industry and a visit to a London PR Agency.

Fashion marketing and branding:

• The meaning and value of brand communication
• Trends in consumer attitudes and behaviour
• Analysing the fashion market and its environments
• Fashion marketing research
• Identifying fashion segments and selecting target market
• The fashion product
• Distribution
• Integrated fashion communications
• Fashion marketing planning and determining the strategy
• Differentiating, positioning and innovation in fashion markets
• The fashion calendar
• International dimension of fashion marketing
• Marketing luxury products and other contemporary issues

Contemporary Fashion PR and social media:

• The power of the fashion image
• Celebrity product placement
• Exploring the digital landscape and social media
• How PR works with marketing and advertising
• Types of social media
• Why you should be using social media for personal branding, company branding and working within an organisation
• How to network efficiently using social media
• Who to monitor and keep a social media presence
• Career and CV recommendations

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.